Brandwave

How popular isBugaboo in search?

In August 2026, there were an estimated 469K branded searches for Bugaboo worldwide which held steady over the last 11 months. Bugaboo holds 55.9% estimated Share of Search among pram brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bugaboo55.9%
  2. UPPAbaby39.1%
  3. Baby Jogger3.2%
  4. Mountain Buggy1.8%
  5. Phil & Teds<0.01%
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Which pram brands compete with Bugaboo?

Bugaboo against pram brands worldwide, by month

Share of Search by month for Bugaboo, UPPAbaby, Baby Jogger. The figures are in the table below the chart.

View monthly share of search table
MonthBugabooUPPAbabyBaby JoggerMountain BuggyPhil & Teds
Oct 202556.8%38.1%3.3%1.8%0.01%
Nov 202556.4%38.8%3.1%1.7%0.01%
Dec 202557.7%36.9%3.5%1.9%0.01%
Jan 202658.3%36.3%3.2%2.2%0.01%
Feb 202655.4%38.7%3.8%2.1%0.01%
Mar 202658.4%36%3.9%1.7%0.01%
Apr 202658.1%36.9%3.2%1.8%<0.01%
May 202657.2%37.9%3.2%1.7%0.01%
Jun 202660.4%34.6%3.4%1.5%0.02%
Jul 202658.8%36.1%3.3%1.8%0.01%
Aug 202655.9%39.1%3.2%1.8%<0.01%
Sep 2026—————

  1. 1.Bugaboo

    55.9%

    Held 1st. 469K estimated branded searches, -3.6% vs prior month. Share -2.9 points.

  2. 2.UPPAbaby

    39.1%

    Held 2nd. 328K estimated branded searches, +9.5% vs prior month. Share +2.9 points.

  3. 3.Baby Jogger

    3.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mountain Buggy

    1.8%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Phil & Teds

    <0.01%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare search popularity between Bugaboo and its closest rivals

How has branded search demand for Bugaboo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bugaboo worldwide held steady, from 462K to 469K.
  • Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram brands worldwide decreased from 56.8% to 55.9%.
  • Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram brands worldwide peaked at 60.4% in June 2026 and was lowest at 55.4% in February 2026.

How did search popularity change for pram brands worldwide in August 2026?

  1. In August 2026, UPPAbaby gained estimated Share of Search among pram brands worldwide, from 36.1% to 39.1%.

  2. In August 2026, Bugaboo lost estimated Share of Search among pram brands worldwide, from 58.8% to 55.9%.

  3. Estimated monthly branded searches for Phil & Teds worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

Where does Bugaboo compete?

Bugaboo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby stroller brands3rd of 523.1%Show ranking
Pram brands1st of 555.9%Shown above

How is Bugaboo measured?

Brandwave collects information about searches that people make online using Bugaboo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • bugaboo
  • bugaboo butterfly
  • bugaboo com
  • bugaboo donkey
  • bugaboo fox
  • bugaboo pushchair
  • bugaboo stroller

Do you work for Bugaboo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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