Brandwave

How popular isUPPAbaby in search?

In August 2026, there were an estimated 328K branded searches for UPPAbaby worldwide which is up 5.8% over the last 11 months. UPPAbaby holds 38.9% estimated Share of Search among pram brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bugaboo55.7%
  2. UPPAbaby38.9%
  3. Baby Jogger3.2%
  4. Mountain Buggy1.8%
  5. Phil & Teds0.44%
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Which pram brands compete with UPPAbaby?

UPPAbaby against pram brands worldwide, by month

Share of Search by month for Bugaboo, UPPAbaby, Baby Jogger. The figures are in the table below the chart.

View monthly share of search table
MonthBugabooUPPAbabyBaby JoggerMountain BuggyPhil & Teds
Oct 202556.5%37.9%3.3%1.8%0.55%
Nov 202556.1%38.6%3.1%1.7%0.52%
Dec 202557.4%36.7%3.4%1.9%0.57%
Jan 202658%36.1%3.2%2.2%0.54%
Feb 202655.2%38.5%3.8%2.1%0.51%
Mar 202658.1%35.8%3.9%1.7%0.53%
Apr 202657.8%36.8%3.2%1.8%0.44%
May 202656.9%37.8%3.2%1.7%0.43%
Jun 202660.1%34.5%3.4%1.5%0.47%
Jul 202658.5%36%3.3%1.8%0.44%
Aug 202655.7%38.9%3.2%1.8%0.44%
Sep 2026—————

  1. 1.Bugaboo

    55.7%

    Held 1st. 469K estimated branded searches, -3.6% vs prior month. Share -2.8 points.

  2. 2.UPPAbaby

    38.9%

    Held 2nd. 328K estimated branded searches, +9.5% vs prior month. Share +2.9 points.

  3. 3.Baby Jogger

    3.2%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mountain Buggy

    1.8%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Phil & Teds

    0.44%

    Held 5th. 3.7K estimated branded searches, -0.54% vs prior month. Share 0 points.

Compare search popularity between UPPAbaby and its closest rivals

Every comparison with UPPAbaby

How has branded search demand for UPPAbaby changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for UPPAbaby worldwide rose from 310K to 328K.
  • Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram brands worldwide increased from 37.9% to 38.9%.
  • Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram brands worldwide peaked at 38.9% in August 2026 and was lowest at 34.5% in June 2026.

How did search popularity change for pram brands worldwide in August 2026?

  1. In August 2026, UPPAbaby gained estimated Share of Search among pram brands worldwide, from 36% to 38.9%.

  2. In August 2026, Bugaboo lost estimated Share of Search among pram brands worldwide, from 58.5% to 55.7%.

  3. Estimated monthly branded searches for Phil & Teds worldwide fell 18.3% over 11 measured months, from 4.5K to 3.7K in August 2026.

Where does UPPAbaby compete?

UPPAbaby is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby stroller brands4th of 515.6%Show ranking
Pram brands2nd of 538.9%Shown above

How is UPPAbaby measured?

Brandwave collects information about searches that people make online using UPPAbaby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • uppababy
  • uppababy com
  • uppababy cruz
  • uppababy kona
  • uppababy minu
  • uppababy stroller
  • uppababy vista

Do you work for UPPAbaby? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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