Phil & Teds vs UPPAbaby:Which is searched more?
In August 2026, UPPAbaby had more branded searches than Phil & Teds among pram brands worldwide. UPPAbaby was estimated to have 328K branded searches compared to Phil & Teds’ 3.7K, and held a 38.9% Share of Search versus Phil & Teds’ 0.44%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Phil & Teds or UPPAbaby?
Compare the pram brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UPPAbaby, Phil & Teds. The figures are in the table below the chart.
View monthly share of search table
| Month | UPPAbaby | Phil & Teds |
|---|---|---|
| Oct 2025 | 37.9% | 0.55% |
| Nov 2025 | 38.6% | 0.52% |
| Dec 2025 | 36.7% | 0.57% |
| Jan 2026 | 36.1% | 0.54% |
| Feb 2026 | 38.5% | 0.51% |
| Mar 2026 | 35.8% | 0.53% |
| Apr 2026 | 36.8% | 0.44% |
| May 2026 | 37.8% | 0.43% |
| Jun 2026 | 34.5% | 0.47% |
| Jul 2026 | 36% | 0.44% |
| Aug 2026 | 38.9% | 0.44% |
| Sep 2026 | — | — |
How has the Phil & Teds and UPPAbaby comparison changed over the last 12 months?
3 findings
- UPPAbaby was ahead of Phil & Teds in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Phil & Teds’ estimated Share of Search among pram brands worldwide moved from 0.55% to 0.44%, and its estimated monthly branded searches moved from 4.5K to 3.7K.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram brands worldwide moved from 37.9% to 38.9%, and its estimated monthly branded searches moved from 310K to 328K.
How did search popularity change for pram brands worldwide in August 2026?
2 changes
In August 2026, UPPAbaby gained estimated Share of Search among pram brands worldwide, from 36% to 38.9%.
Estimated monthly branded searches for Phil & Teds worldwide fell 18.3% over 11 measured months, from 4.5K to 3.7K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Phil & Teds’ and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Phil & Teds
2 branded search terms
- phil teds
- phil&teds nz
UPPAbaby
7 branded search terms
- uppababy
- uppababy com
- uppababy cruz
- uppababy kona
- uppababy minu
- uppababy stroller
- uppababy vista
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.