How popular isUPPAbaby in search?
In August 2026, there were an estimated 328K branded searches for UPPAbaby worldwide which is up 5.8% over the last 11 months. UPPAbaby holds 15.6% estimated Share of Search among baby stroller brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cybex32.4%
Nuna23.5%
Bugaboo22.3%UPPAbaby15.6%
Silver Cross6.2%
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Which baby stroller brands compete with UPPAbaby?
Share of Search by month for Cybex, Nuna, Bugaboo, UPPAbaby, Silver Cross. The figures are in the table below the chart.
View monthly share of search table
| Month | Cybex | Nuna | Bugaboo | UPPAbaby | Silver Cross |
|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 24.9% | 22.6% | 15.2% | 5.3% |
| Nov 2025 | 33.2% | 27.6% | 20.5% | 14.1% | 4.6% |
| Dec 2025 | 31.5% | 26.9% | 21.7% | 13.9% | 6% |
| Jan 2026 | 35.2% | 23.6% | 21.9% | 13.7% | 5.5% |
| Feb 2026 | 34.8% | 23.3% | 21.3% | 14.9% | 5.8% |
| Mar 2026 | 35.6% | 23.1% | 22.3% | 13.7% | 5.2% |
| Apr 2026 | 33% | 24% | 22.9% | 14.6% | 5.4% |
| May 2026 | 32.1% | 24% | 23.1% | 15.3% | 5.5% |
| Jun 2026 | 32.6% | 25% | 23.4% | 13.4% | 5.6% |
| Jul 2026 | 32.1% | 24.5% | 23.3% | 14.3% | 5.8% |
| Aug 2026 | 32.4% | 23.5% | 22.3% | 15.6% | 6.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 32.4% | 684K | +2% | +0.4 points | |
| 2, held 2nd | 23.5% | 496K | -3.1% | -1 points | |
| 3, held 3rd | 22.3% | 469K | -3.6% | -1 points | |
| 4, held 4th | 15.6% | 328K | +9.5% | +1.2 points | |
| 5, held 5th | 6.2% | 131K | +8.3% | +0.4 points |
1.
Cybex32.4%
Held 1st. 684K estimated branded searches, +2% vs prior month. Share +0.4 points.
2.
Nuna23.5%
Held 2nd. 496K estimated branded searches, -3.1% vs prior month. Share -1 points.
3.
Bugaboo22.3%
Held 3rd. 469K estimated branded searches, -3.6% vs prior month. Share -1 points.
4.
15.6%
Held 4th. 328K estimated branded searches, +9.5% vs prior month. Share +1.2 points.
6.2%
Held 5th. 131K estimated branded searches, +8.3% vs prior month. Share +0.4 points.
Compare search popularity between UPPAbaby and its closest rivals
How has branded search demand for UPPAbaby changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for UPPAbaby worldwide rose from 310K to 328K.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among baby stroller brands worldwide peaked at 15.6% in August 2026 and was lowest at 13.4% in June 2026.
How did search popularity change for baby stroller brands worldwide in August 2026?
4 changes
In August 2026, UPPAbaby gained estimated Share of Search among baby stroller brands worldwide, from 14.3% to 15.6%.
In August 2026, Bugaboo lost estimated Share of Search among baby stroller brands worldwide, from 23.3% to 22.3%.
In August 2026, Nuna lost estimated Share of Search among baby stroller brands worldwide, from 24.5% to 23.5%.
Silver Cross’ estimated Share of Search among baby stroller brands worldwide has gained ground for 3 months in a row, from 5.5% to 6.2% in August 2026.
Where does UPPAbaby compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby stroller brands | 4th of 5 | 15.6% | Shown above |
| Pram brands | 2nd of 5 | 38.9% | Show ranking |
How is UPPAbaby measured?
Brandwave collects information about searches that people make online using UPPAbaby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
7 branded search terms
- uppababy
- uppababy com
- uppababy cruz
- uppababy kona
- uppababy minu
- uppababy stroller
- uppababy vista
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Is UPPAbaby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.