Brandwave

Baby stroller brands:Which brands are most popular in search?

In August 2026, Cybex was the most searched among baby stroller brands worldwide, with an estimated 684K branded searches and 33.6% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cybex33.6%
  2. Nuna24.4%
  3. Bugaboo23.1%
  4. UPPAbaby16.1%
  5. Silver Cross2.8%

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Share of SearchLeaderboard

Compare brands that offer baby strollers and pushchairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby stroller brands worldwide, by month

Share of Search by month for Cybex, Nuna, Bugaboo, UPPAbaby, Silver Cross. The figures are in the table below the chart.

View monthly share of search table
MonthCybexNunaBugabooUPPAbabySilver Cross
Oct 202533.1%25.8%23.5%15.8%1.8%
Nov 202534.2%28.5%21.2%14.5%1.6%
Dec 202532.9%28.1%22.7%14.5%1.7%
Jan 202636.4%24.4%22.7%14.1%2.3%
Feb 202636.3%24.2%22.2%15.5%1.9%
Mar 202636.9%23.9%23.1%14.2%1.9%
Apr 202634.2%24.9%23.7%15.1%2%
May 202633.3%24.9%23.9%15.9%2%
Jun 202633.8%26%24.3%13.9%2%
Jul 202633.3%25.4%24.2%14.9%2.3%
Aug 202633.6%24.4%23.1%16.1%2.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Cybex

    33.6%

    held 1st · 684K estimated branded searches · +2% vs prior month · +0.4 points

  2. 2.Nuna

    24.4%

    held 2nd · 496K estimated branded searches · -3.1% vs prior month · -1 points

  3. 3.Bugaboo

    23.1%

    held 3rd · 469K estimated branded searches · -3.6% vs prior month · -1.1 points

  4. 4.UPPAbaby

    16.1%

    held 4th · 328K estimated branded searches · +9.5% vs prior month · +1.3 points

  5. 5.Silver Cross

    2.8%

    held 5th · 57.3K estimated branded searches · +21.2% vs prior month · +0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among baby stroller brands worldwide?

In August 2026, Cybex was the most searched among baby stroller brands worldwide, with an estimated 684K branded searches and 33.6% estimated Share of Search within this set. Nuna is in 2nd place, 9.2 percentage points behind at 24.4% Share of Search.

Global baby stroller brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Cybex33.1% → 33.6%36.9%Mar 202632.9%Dec 20251st
Nuna25.8% → 24.4%28.5%Nov 202523.9%Mar 20262nd
Bugaboo23.5% → 23.1%24.3%Jun 202621.2%Nov 20253rd
UPPAbaby15.8% → 16.1%16.1%Aug 202613.9%Jun 20264th
Silver Cross1.8% → 2.8%2.8%Aug 20261.6%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Nuna’s estimated Share of Search among baby stroller brands worldwide decreased from 25.8% to 24.4%.
  • Across the 11 months ending August 2026, Silver Cross’ estimated Share of Search among baby stroller brands worldwide increased from 1.8% to 2.8%.
  • Across the 11 months ending August 2026, Cybex’s estimated Share of Search among baby stroller brands worldwide peaked at 36.9% in March 2026 and was lowest at 32.9% in December 2025.
  • Across the 11 months ending August 2026, Nuna’s estimated Share of Search among baby stroller brands worldwide peaked at 28.5% in November 2025 and was lowest at 23.9% in March 2026.
  • Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among baby stroller brands worldwide peaked at 24.3% in June 2026 and was lowest at 21.2% in November 2025.
  • Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among baby stroller brands worldwide peaked at 16.1% in August 2026 and was lowest at 13.9% in June 2026.
  • Across the 11 months ending August 2026, Silver Cross’ estimated Share of Search among baby stroller brands worldwide peaked at 2.8% in August 2026 and was lowest at 1.6% in November 2025.
  • Across the 11 months ending August 2026, Cybex, Bugaboo and UPPAbaby held steady: their estimated Share of Search among baby stroller brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for baby stroller brands worldwide in August 2026?

  1. In August 2026, UPPAbaby gained estimated Share of Search among baby stroller brands worldwide, from 14.9% to 16.1%.

  2. In August 2026, Bugaboo lost estimated Share of Search among baby stroller brands worldwide, from 24.2% to 23.1%.

  3. In August 2026, Nuna lost estimated Share of Search among baby stroller brands worldwide, from 25.4% to 24.4%.

  4. Estimated monthly branded searches for Silver Cross worldwide rose 64.1% over 11 measured months, from 34.9K to 57.3K in August 2026.

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