How popular isNuna in search?
In August 2026, there were an estimated 496K branded searches for Nuna worldwide which held steady over the last 11 months. Nuna holds 24.4% estimated Share of Search among baby stroller brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Cybex33.6%
Nuna24.4%
Bugaboo23.1%UPPAbaby16.1%
Silver Cross2.8%
Follow Nuna and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which baby stroller brands compete with Nuna?
Share of Search by month for Cybex, Nuna, Bugaboo, UPPAbaby, Silver Cross. The figures are in the table below the chart.
View monthly share of search table
| Month | Cybex | Nuna | Bugaboo | UPPAbaby | Silver Cross |
|---|---|---|---|---|---|
| Oct 2025 | 33.1% | 25.8% | 23.5% | 15.8% | 1.8% |
| Nov 2025 | 34.2% | 28.5% | 21.2% | 14.5% | 1.6% |
| Dec 2025 | 32.9% | 28.1% | 22.7% | 14.5% | 1.7% |
| Jan 2026 | 36.4% | 24.4% | 22.7% | 14.1% | 2.3% |
| Feb 2026 | 36.3% | 24.2% | 22.2% | 15.5% | 1.9% |
| Mar 2026 | 36.9% | 23.9% | 23.1% | 14.2% | 1.9% |
| Apr 2026 | 34.2% | 24.9% | 23.7% | 15.1% | 2% |
| May 2026 | 33.3% | 24.9% | 23.9% | 15.9% | 2% |
| Jun 2026 | 33.8% | 26% | 24.3% | 13.9% | 2% |
| Jul 2026 | 33.3% | 25.4% | 24.2% | 14.9% | 2.3% |
| Aug 2026 | 33.6% | 24.4% | 23.1% | 16.1% | 2.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.6% | 684K | +2% | +0.4 points | |
| 2, held 2nd | 24.4% | 496K | -3.1% | -1 points | |
| 3, held 3rd | 23.1% | 469K | -3.6% | -1.1 points | |
| 4, held 4th | 16.1% | 328K | +9.5% | +1.3 points | |
| 5, held 5th | 2.8% | 57.3K | +21.2% | +0.5 points |
1.
Cybex33.6%
Held 1st. 684K estimated branded searches, +2% vs prior month. Share +0.4 points.
2.
Nuna24.4%
Held 2nd. 496K estimated branded searches, -3.1% vs prior month. Share -1 points.
3.
Bugaboo23.1%
Held 3rd. 469K estimated branded searches, -3.6% vs prior month. Share -1.1 points.
4.
16.1%
Held 4th. 328K estimated branded searches, +9.5% vs prior month. Share +1.3 points.
2.8%
Held 5th. 57.3K estimated branded searches, +21.2% vs prior month. Share +0.5 points.
Compare search popularity between Nuna and its closest rivals
How has branded search demand for Nuna changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nuna worldwide held steady, from 508K to 496K.
- Across the 11 months ending August 2026, Nuna’s estimated Share of Search among baby stroller brands worldwide decreased from 25.8% to 24.4%.
- Across the 11 months ending August 2026, Nuna’s estimated Share of Search among baby stroller brands worldwide peaked at 28.5% in November 2025 and was lowest at 23.9% in March 2026.
How did search popularity change for baby stroller brands worldwide in August 2026?
4 changes
In August 2026, UPPAbaby gained estimated Share of Search among baby stroller brands worldwide, from 14.9% to 16.1%.
In August 2026, Bugaboo lost estimated Share of Search among baby stroller brands worldwide, from 24.2% to 23.1%.
In August 2026, Nuna lost estimated Share of Search among baby stroller brands worldwide, from 25.4% to 24.4%.
Estimated monthly branded searches for Silver Cross worldwide rose 64.1% over 11 measured months, from 34.9K to 57.3K in August 2026.
Where does Nuna compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Baby stroller brands | 2nd of 5 | 24.4% | Shown above |
| Child car seat brands | 2nd of 5 | 27.2% | Show ranking |
How is Nuna measured?
Brandwave collects information about searches that people make online using Nuna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- car seat nuna
- nuna aace
- nuna demi
- nuna exec
- nuna mixx
- nuna rava
- nuna revv
- nuna stroller
- nuna triv
- nunababy com
- pushchair nuna
Do you work for Nuna? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nuna your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.