Bugaboo vs UPPAbaby:Which is more popular by branded search?
In August 2026, Bugaboo had more branded searches than UPPAbaby among pram brands worldwide. Bugaboo was estimated to have 469K branded searches compared to UPPAbaby’s 328K, and held a 55.9% Share of Search versus UPPAbaby’s 39.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bugaboo or UPPAbaby?
Compare the pram brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bugaboo, UPPAbaby. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | UPPAbaby | Baby Jogger | Mountain Buggy | Phil & Teds |
|---|---|---|---|---|---|
| Oct 2025 | 56.8% | 38.1% | 3.3% | 1.8% | 0.01% |
| Nov 2025 | 56.4% | 38.8% | 3.1% | 1.7% | 0.01% |
| Dec 2025 | 57.7% | 36.9% | 3.5% | 1.9% | 0.01% |
| Jan 2026 | 58.3% | 36.3% | 3.2% | 2.2% | 0.01% |
| Feb 2026 | 55.4% | 38.7% | 3.8% | 2.1% | 0.01% |
| Mar 2026 | 58.4% | 36% | 3.9% | 1.7% | 0.01% |
| Apr 2026 | 58.1% | 36.9% | 3.2% | 1.8% | <0.01% |
| May 2026 | 57.2% | 37.9% | 3.2% | 1.7% | 0.01% |
| Jun 2026 | 60.4% | 34.6% | 3.4% | 1.5% | 0.02% |
| Jul 2026 | 58.8% | 36.1% | 3.3% | 1.8% | 0.01% |
| Aug 2026 | 55.9% | 39.1% | 3.2% | 1.8% | <0.01% |
| Sep 2026 | — | — | — | — | — |
How has the Bugaboo and UPPAbaby comparison changed over the last 12 months?
3 findings
- Bugaboo was ahead of UPPAbaby in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bugaboo’s estimated Share of Search among pram brands worldwide moved from 56.8% to 55.9%, and its estimated monthly branded searches moved from 462K to 469K.
- Across the 11 months ending August 2026, UPPAbaby’s estimated Share of Search among pram brands worldwide moved from 38.1% to 39.1%, and its estimated monthly branded searches moved from 310K to 328K.
How did search popularity change for pram brands worldwide in August 2026?
2 changes
In August 2026, UPPAbaby gained estimated Share of Search among pram brands worldwide, from 36.1% to 39.1%.
In August 2026, Bugaboo lost estimated Share of Search among pram brands worldwide, from 58.8% to 55.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Bugaboo’s and UPPAbaby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.