Joolz vs Phil & Teds:Which is searched more?
In September 2026, Joolz had more branded searches than Phil & Teds among pram and stroller brands worldwide. Joolz was estimated to have 60.5K branded searches compared to Phil & Teds’ 4.4K, and held a 14% Share of Search versus Phil & Teds’ 1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Joolz or Phil & Teds?
Compare the pram and stroller brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Joolz, Phil & Teds. The figures are in the table below the chart.
View monthly share of search table
| Month | Bugaboo | UPPAbaby | Joolz | Mountain Buggy | Phil & Teds | Cybex |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 24.1% | 13.3% | 7.7% | 0.96% | <0.01% |
| Nov 2025 | 49.7% | 27.3% | 15% | 7.1% | 0.89% | <0.01% |
| Dec 2025 | 55.2% | 24.8% | 11.1% | 7.9% | 0.99% | <0.01% |
| Jan 2026 | 53.1% | 23.7% | 13.1% | 9.2% | 0.95% | <0.01% |
| Feb 2026 | 52.9% | 23.8% | 13% | 9.3% | 0.95% | <0.01% |
| Mar 2026 | 53.7% | 24% | 13.2% | 8.2% | 0.96% | <0.01% |
| Apr 2026 | 53.8% | 24% | 13.2% | 8.2% | 0.79% | <0.01% |
| May 2026 | 54% | 24.2% | 13.3% | 7.7% | 0.79% | <0.01% |
| Jun 2026 | 58% | 21.4% | 11.7% | 8.1% | 0.85% | <0.01% |
| Jul 2026 | 57.7% | 21.2% | 11.6% | 8.7% | 0.84% | 0.01% |
| Aug 2026 | 54% | 24.2% | 13.3% | 7.7% | 0.79% | 0.02% |
| Sep 2026 | 56.9% | 20.9% | 14% | 7.2% | 1% | 0.02% |
How has the Joolz and Phil & Teds comparison changed over the last 12 months?
3 findings
- Joolz was ahead of Phil & Teds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joolz’s estimated Share of Search among pram and stroller brands worldwide moved from 13.3% to 14%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Phil & Teds’ estimated Share of Search among pram and stroller brands worldwide moved from 0.96% to 1%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for pram and stroller brands worldwide in September 2026?
1 change
In September 2026, Joolz gained estimated Share of Search among pram and stroller brands worldwide, from 13.3% to 14%.
Other head-to-heads among pram and stroller brands
How each brand is measured
Brandwave collects information about searches that people make online using Joolz’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Joolz
1 branded search term
- joolz
Phil & Teds
1 branded search term
- phil teds
Put your own brand in this comparison
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