Peg Perego vs Stokke:Which is more popular by branded search?
In August 2026, Stokke had more branded searches than Peg Perego among high chairs worldwide. Stokke was estimated to have 165K branded searches compared to Peg Perego’s 60.5K, and held a 13.4% Share of Search versus Peg Perego’s 4.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Peg Perego or Stokke?
Compare the high chairs people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stokke, Peg Perego. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Mamas & Papas | Stokke | Graco | BabyBjorn | Peg Perego |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 28.2% | 13.3% | 10.9% | 7.3% | 4.9% |
| Nov 2025 | 37.7% | 28.3% | 13.7% | 9.2% | 6.1% | 5% |
| Dec 2025 | 37.3% | 30.6% | 11.8% | 9.6% | 6.4% | 4.3% |
| Jan 2026 | 35.7% | 28.1% | 13.3% | 10.9% | 7.3% | 4.9% |
| Feb 2026 | 36.4% | 27.8% | 13.1% | 10.7% | 7.2% | 4.8% |
| Mar 2026 | 36.5% | 28.3% | 13.4% | 10.9% | 6% | 4.9% |
| Apr 2026 | 37.9% | 28.4% | 11.2% | 11.2% | 6.2% | 5% |
| May 2026 | 37.1% | 28.9% | 13.7% | 9.1% | 6.1% | 5% |
| Jun 2026 | 36.9% | 27.9% | 12.9% | 10.5% | 7.1% | 4.7% |
| Jul 2026 | 35.1% | 31.5% | 12.2% | 10% | 6.7% | 4.5% |
| Aug 2026 | 38.5% | 28.2% | 13.4% | 8.9% | 6% | 4.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Peg Perego and Stokke comparison changed over the last 12 months?
3 findings
- Stokke was ahead of Peg Perego in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Peg Perego’s estimated Share of Search among high chairs worldwide held steady at 4.9%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Stokke’s estimated Share of Search among high chairs worldwide moved from 13.3% to 13.4%, and its estimated monthly branded searches held steady at 165K.
How did search popularity change for high chairs worldwide in August 2026?
1 change
In August 2026, Stokke gained estimated Share of Search among high chairs worldwide, from 12.2% to 13.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Peg Perego’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peg Perego
1 branded search term
- peg perego
Stokke
1 branded search term
- stokke
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.