Brandwave

Chicco vs Phil & Teds:Which is more popular?

In September 2026, Chicco had more branded searches than Phil & Teds among baby high chair brands worldwide. Chicco had about 8,100 branded searches, while Phil & Teds had 4,400. Chicco made up 1.2% of all baby high chair brand searches we track, and Phil & Teds accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about baby high chair brands, Chicco appeared in three of the four answers and Phil & Teds in none.

Among baby high chair brands worldwide in September 2026

Who do people search for more?

Chicco, about 84% more searches than Phil & Teds

Chicco 8.1K searchesPhil & Teds 4.4K searches

Who does AI mention more?

Chicco, mentioned in 3 of 4 answers, Phil & Teds in 0

Chicco in 3 of 4Phil & Teds in 0 of 4

Who does AI recommend more?

Chicco, the only one of the two named

Chicco first in 2Phil & Teds never named

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Top baby high chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Chicco was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Phil & Teds did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stokke1st
  2. IKEA2nd
  3. Mockingbird3rd
  4. Chicco4th
  5. Mocka–
  6. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stokke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IKEA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chicco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mockingbird2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mocka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby high chair brands

4 answers

  • Asked ChatGPT

    “Which baby high chair brand should I buy?”

    1. 1Stokke
    2. 2IKEA
    3. 3Mockingbird
    4. 4Chicco

  • Asked ChatGPT

    “What are the best baby high chair brands?”

    1. 1Stokke
    2. 2Mockingbird
    3. 3IKEA
    4. 4Chicco

  • Asked ChatGPT

    “What's the best baby high chair brand for safe meal times?”

    1. 1Stokke
    2. 2IKEA

  • Searched Google, AI Overview

    “high chair for baby”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “folding high chair”

    1. 1Chicco

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Chicco or Phil & Teds more popular in search?

This chart shows how often people search Google for Chicco and Phil & Teds by name. Each line represents a brand's share of searches for all six baby high chair brands we track, month by month, from English-language searches worldwide.

Chicco and Phil & Teds among baby high chair brands worldwide, by month

Share of searches by month for Chicco, Phil & Teds. The figures are in the table below the chart.

View monthly share of searches table
MonthStokkeIKEAMockaMockingbirdChiccoPhil & Teds
Oct 202560.5%17.9%11.7%7.9%1.3%0.7%
Nov 202563.8%14.1%11.3%9.3%1%0.55%
Dec 202560.2%16.6%12.8%8.6%1.1%0.62%
Jan 202661.6%17.1%10.7%8.8%1.2%0.64%
Feb 202660.7%16.6%10.5%10.5%1.1%0.62%
Mar 202664.2%15.4%9.2%9.2%1.2%0.67%
Apr 202660%17.3%10.3%10.3%1.4%0.62%
May 202660.9%16%11.7%9.6%1.3%0.57%
Jun 202657.5%19%12%9.8%1.1%0.58%
Jul 202657.6%17%10.7%13.1%1.2%0.52%
Aug 202661.9%17%10.7%8.7%1.2%0.52%
Sep 202663.5%16.7%9%9%1.2%0.65%

How has the Chicco and Phil & Teds comparison changed over the last 12 months?

3 findings
  • Chicco was ahead of Phil & Teds in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Chicco’s share of searches among baby high chair brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby high chair brands worldwide moved from 0.7% to 0.65%, and its estimated monthly branded searches held steady at 4.4K.

How did search popularity change for baby high chair brands worldwide in September 2026?

0 changes

Neither Chicco nor Phil & Teds moved beyond provider rounding among baby high chair brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chicco’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chicco

1 branded search term

  • chicco high chair

Phil & Teds

1 branded search term

  • phil teds

How the Brand Demand Index is measured

Other head-to-heads among baby high chair brands

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