Brandwave

How popular isMockingbird?

In September 2026, people searched for Mockingbird by name about 60,500 times worldwide, a 22.2% increase from the previous year. These searches made up 9% of all global baby high chair brand searches, placing Mockingbird fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about baby high chair brands, Mockingbird appeared in two of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

Mockingbird is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. StokkeShare of searches 63.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. IKEAShare of searches 16.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. MockaShare of searches 9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. MockingbirdShare of searches 9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. ChiccoShare of searches 1.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top baby high chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mockingbird was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mockingbird is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stokke1st
  2. IKEA2nd
  3. Mockingbird3rd
  4. Chicco4th
  5. Mocka–
  6. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stokke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IKEA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chicco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mockingbird2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mocka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby high chair brands

4 answers

  • Asked ChatGPT

    “Which baby high chair brand should I buy?”

    1. 1Stokke
    2. 2IKEA
    3. 3Mockingbird
    4. 4Chicco

  • Asked ChatGPT

    “What are the best baby high chair brands?”

    1. 1Stokke
    2. 2Mockingbird
    3. 3IKEA
    4. 4Chicco

  • Asked ChatGPT

    “What's the best baby high chair brand for safe meal times?”

    1. 1Stokke
    2. 2IKEA

  • Searched Google, AI Overview

    “high chair for baby”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “folding high chair”

    1. 1Chicco

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which baby high chair brands compete with Mockingbird?

Mockingbird against baby high chair brands worldwide, by month

Share of searches by month for Stokke, IKEA, Mocka, Mockingbird. The figures are in the table below the chart.

View monthly share of searches table
MonthStokkeIKEAMockaMockingbirdChiccoPhil & Teds
Oct 202560.5%17.9%11.7%7.9%1.3%0.7%
Nov 202563.8%14.1%11.3%9.3%1%0.55%
Dec 202560.2%16.6%12.8%8.6%1.1%0.62%
Jan 202661.6%17.1%10.7%8.8%1.2%0.64%
Feb 202660.7%16.6%10.5%10.5%1.1%0.62%
Mar 202664.2%15.4%9.2%9.2%1.2%0.67%
Apr 202660%17.3%10.3%10.3%1.4%0.62%
May 202660.9%16%11.7%9.6%1.3%0.57%
Jun 202657.5%19%12%9.8%1.1%0.58%
Jul 202657.6%17%10.7%13.1%1.2%0.52%
Aug 202661.9%17%10.7%8.7%1.2%0.52%
Sep 202663.5%16.7%9%9%1.2%0.65%

  1. 1.Stokke

    63.5%

    Held 1st. 429K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.IKEA

    16.7%

    Held 2nd. 113K estimated branded searches, -4.2% vs prior month. Share -0.3 points.

  3. 3.Mocka

    9%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. 4.Mockingbird

    9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Chicco

    1.2%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Phil & Teds

    0.65%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare popularity between Mockingbird and its closest rivals

Every comparison with Mockingbird

5 comparisons

How has branded search demand for Mockingbird changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mockingbird worldwide rose from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, Mockingbird’s share of searches among baby high chair brands worldwide increased from 7.9% to 9%.
  • Across the 12 months ending September 2026, Mockingbird’s share of searches among baby high chair brands worldwide peaked at 13.1% in July 2026 and was lowest at 7.9% in October 2025.

How did search popularity change for baby high chair brands worldwide in September 2026?

3 changes

  1. In September 2026, Stokke gained share of searches among baby high chair brands worldwide, from 61.9% to 63.5%.

  2. In September 2026, Mocka lost share of searches among baby high chair brands worldwide, from 10.7% to 9%.

  3. Estimated monthly branded searches for Mockingbird worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

How are Mockingbird’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mockingbird’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mockingbird high chair

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How the Brand Demand Index is measured

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