Brandwave

How popular isIKEA?

In September 2026, people searched for IKEA by name about 55.9 million times worldwide, about the same as the previous year. These searches made up 16.7% of all global baby high chair brand searches, placing IKEA second out of six brands. When we asked both ChatGPT and Google AI Overviews about baby high chair brands, IKEA appeared in three of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

IKEA is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. StokkeShare of searches 63.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. IKEAShare of searches 16.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  3. MockaShare of searches 9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. MockingbirdShare of searches 9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  5. ChiccoShare of searches 1.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th

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Top baby high chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, IKEA was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. IKEA is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stokke1st
  2. IKEA2nd
  3. Mockingbird3rd
  4. Chicco4th
  5. Mocka–
  6. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stokke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IKEA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chicco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mockingbird2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mocka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby high chair brands

4 answers

  • Asked ChatGPT

    “Which baby high chair brand should I buy?”

    1. 1Stokke
    2. 2IKEA
    3. 3Mockingbird
    4. 4Chicco

  • Asked ChatGPT

    “What are the best baby high chair brands?”

    1. 1Stokke
    2. 2Mockingbird
    3. 3IKEA
    4. 4Chicco

  • Asked ChatGPT

    “What's the best baby high chair brand for safe meal times?”

    1. 1Stokke
    2. 2IKEA

  • Searched Google, AI Overview

    “high chair for baby”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “folding high chair”

    1. 1Chicco

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which baby high chair brands compete with IKEA?

IKEA against baby high chair brands worldwide, by month

Share of searches by month for Stokke, IKEA, Mocka, Mockingbird. The figures are in the table below the chart.

View monthly share of searches table
MonthStokkeIKEAMockaMockingbirdChiccoPhil & Teds
Oct 202560.5%17.9%11.7%7.9%1.3%0.7%
Nov 202563.8%14.1%11.3%9.3%1%0.55%
Dec 202560.2%16.6%12.8%8.6%1.1%0.62%
Jan 202661.6%17.1%10.7%8.8%1.2%0.64%
Feb 202660.7%16.6%10.5%10.5%1.1%0.62%
Mar 202664.2%15.4%9.2%9.2%1.2%0.67%
Apr 202660%17.3%10.3%10.3%1.4%0.62%
May 202660.9%16%11.7%9.6%1.3%0.57%
Jun 202657.5%19%12%9.8%1.1%0.58%
Jul 202657.6%17%10.7%13.1%1.2%0.52%
Aug 202661.9%17%10.7%8.7%1.2%0.52%
Sep 202663.5%16.7%9%9%1.2%0.65%

  1. 1.Stokke

    63.5%

    Held 1st. 429K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.IKEA

    16.7%

    Held 2nd. 113K estimated branded searches, -4.2% vs prior month. Share -0.3 points.

  3. 3.Mocka

    9%

    Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. 4.Mockingbird

    9%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Chicco

    1.2%

    Held 5th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Phil & Teds

    0.65%

    Held 6th. 4.4K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

Compare popularity between IKEA and its closest rivals

Every comparison with IKEA

29 comparisons

How has branded search demand for IKEA changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for IKEA worldwide held steady at 55.9M.
  • Across the 12 months ending September 2026, IKEA’s share of searches among baby high chair brands worldwide decreased from 17.9% to 16.7%.
  • Across the 12 months ending September 2026, IKEA’s share of searches among baby high chair brands worldwide peaked at 19% in June 2026 and was lowest at 14.1% in November 2025.

How did search popularity change for baby high chair brands worldwide in September 2026?

3 changes

  1. In September 2026, Stokke gained share of searches among baby high chair brands worldwide, from 61.9% to 63.5%.

  2. In September 2026, Mocka lost share of searches among baby high chair brands worldwide, from 10.7% to 9%.

  3. Estimated monthly branded searches for Mockingbird worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

How are IKEA’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using IKEA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ikea
  • ikea antilop
  • ikea bed frame
  • ikea high chair
  • ikea malm bed

Do you work for IKEA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does IKEA compete?

IKEA is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Curtain brands1st of 885.2%Show ranking
Cushion brands1st of 886.9%Show ranking
Baby high chair brands2nd of 616.7%Shown above
Bed frames1st of 1347.8%Show ranking
Creator with pink hair and a pink jacket

Is IKEA your brand?

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