IKEA vs Phil & Teds:Which is searched more?
In September 2026, IKEA had more branded searches than Phil & Teds among baby high chair brands worldwide. IKEA had about 113,000 branded searches, while Phil & Teds had 4,400. IKEA made up 16.7% of all baby high chair brand searches we track, and Phil & Teds accounted for 0.65%. These are worldwide searches for English-language branded terms.
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Is IKEA or Phil & Teds more popular in search?
Compare the baby high chair brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for IKEA, Phil & Teds. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | IKEA | Mocka | Mockingbird | Chicco | Phil & Teds |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 17.9% | 11.7% | 7.9% | 1.3% | 0.7% |
| Nov 2025 | 63.8% | 14.1% | 11.3% | 9.3% | 1% | 0.55% |
| Dec 2025 | 60.2% | 16.6% | 12.8% | 8.6% | 1.1% | 0.62% |
| Jan 2026 | 61.6% | 17.1% | 10.7% | 8.8% | 1.2% | 0.64% |
| Feb 2026 | 60.7% | 16.6% | 10.5% | 10.5% | 1.1% | 0.62% |
| Mar 2026 | 64.2% | 15.4% | 9.2% | 9.2% | 1.2% | 0.67% |
| Apr 2026 | 60% | 17.3% | 10.3% | 10.3% | 1.4% | 0.62% |
| May 2026 | 60.9% | 16% | 11.7% | 9.6% | 1.3% | 0.57% |
| Jun 2026 | 57.5% | 19% | 12% | 9.8% | 1.1% | 0.58% |
| Jul 2026 | 57.6% | 17% | 10.7% | 13.1% | 1.2% | 0.52% |
| Aug 2026 | 61.9% | 17% | 10.7% | 8.7% | 1.2% | 0.52% |
| Sep 2026 | 63.5% | 16.7% | 9% | 9% | 1.2% | 0.65% |
How has the IKEA and Phil & Teds comparison changed over the last 12 months?
3 findings
- IKEA was ahead of Phil & Teds in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among baby high chair brands worldwide moved from 17.9% to 16.7%, and its estimated monthly branded searches held steady at 113K.
- Across the 12 months ending September 2026, Phil & Teds’ share of searches among baby high chair brands worldwide moved from 0.7% to 0.65%, and its estimated monthly branded searches held steady at 4.4K.
How did search popularity change for baby high chair brands worldwide in September 2026?
0 changes
Neither IKEA nor Phil & Teds moved beyond provider rounding among baby high chair brands in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using IKEA’s and Phil & Teds’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
IKEA
2 branded search terms
- ikea antilop
- ikea high chair
Phil & Teds
1 branded search term
- phil teds
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