Brandwave

IKEA vs Mockingbird:Which is more popular?

In September 2026, IKEA had more branded searches than Mockingbird among baby high chair brands worldwide. IKEA had about 113,000 branded searches, while Mockingbird had 60,500. IKEA made up 16.7% of all baby high chair brand searches we track, and Mockingbird accounted for 9%. When we asked ChatGPT and Google AI Overviews about baby high chair brands, IKEA appeared in three of the four answers and Mockingbird in two. IKEA was mentioned before Mockingbird in two out of three answers.

Among baby high chair brands worldwide in September 2026

Who do people search for more?

IKEA, about 86% more searches than Mockingbird

IKEA 113K searchesMockingbird 60.5K searches

Who does AI mention more?

IKEA, mentioned in 3 of 4 answers, Mockingbird in 2

IKEA in 3 of 4Mockingbird in 2 of 4

Who does AI recommend more?

IKEA, named ahead of Mockingbird in 2 of 3 answers

IKEA first in 2Mockingbird first in 1

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Top baby high chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, IKEA was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Mockingbird was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. IKEA was listed before Mockingbird in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stokke1st
  2. IKEA2nd
  3. Mockingbird3rd
  4. Chicco4th
  5. Mocka–
  6. Phil & Teds–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stokke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • IKEA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Chicco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mockingbird2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Mocka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about baby high chair brands

4 answers

  • Asked ChatGPT

    “Which baby high chair brand should I buy?”

    1. 1Stokke
    2. 2IKEA
    3. 3Mockingbird
    4. 4Chicco

  • Asked ChatGPT

    “What are the best baby high chair brands?”

    1. 1Stokke
    2. 2Mockingbird
    3. 3IKEA
    4. 4Chicco

  • Asked ChatGPT

    “What's the best baby high chair brand for safe meal times?”

    1. 1Stokke
    2. 2IKEA

  • Searched Google, AI Overview

    “high chair for baby”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “folding high chair”

    1. 1Chicco

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is IKEA or Mockingbird more popular in search?

This chart shows how often people search Google for IKEA and Mockingbird by name. Each line represents a brand's share of searches for all six baby high chair brands we track, month by month, from English-language searches worldwide.

IKEA and Mockingbird among baby high chair brands worldwide, by month

Share of searches by month for IKEA, Mockingbird. The figures are in the table below the chart.

View monthly share of searches table
MonthStokkeIKEAMockaMockingbirdChiccoPhil & Teds
Oct 202560.5%17.9%11.7%7.9%1.3%0.7%
Nov 202563.8%14.1%11.3%9.3%1%0.55%
Dec 202560.2%16.6%12.8%8.6%1.1%0.62%
Jan 202661.6%17.1%10.7%8.8%1.2%0.64%
Feb 202660.7%16.6%10.5%10.5%1.1%0.62%
Mar 202664.2%15.4%9.2%9.2%1.2%0.67%
Apr 202660%17.3%10.3%10.3%1.4%0.62%
May 202660.9%16%11.7%9.6%1.3%0.57%
Jun 202657.5%19%12%9.8%1.1%0.58%
Jul 202657.6%17%10.7%13.1%1.2%0.52%
Aug 202661.9%17%10.7%8.7%1.2%0.52%
Sep 202663.5%16.7%9%9%1.2%0.65%

How has the IKEA and Mockingbird comparison changed over the last 12 months?

3 findings
  • IKEA was ahead of Mockingbird in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, IKEA’s share of searches among baby high chair brands worldwide moved from 17.9% to 16.7%, and its estimated monthly branded searches held steady at 113K.
  • Across the 12 months ending September 2026, Mockingbird’s share of searches among baby high chair brands worldwide moved from 7.9% to 9%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

How did search popularity change for baby high chair brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Mockingbird worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using IKEA’s and Mockingbird’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

IKEA

2 branded search terms

  • ikea antilop
  • ikea high chair

Mockingbird

1 branded search term

  • mockingbird high chair

How the Brand Demand Index is measured

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