IKEA vs Stokke:Which is more popular?
In September 2026, Stokke had more branded searches than IKEA among baby high chair brands worldwide. Stokke had about 429,000 branded searches, while IKEA had 113,000. Stokke made up 63.5% of all baby high chair brand searches we track, and IKEA accounted for 16.7%. When we asked ChatGPT and Google AI Overviews about baby high chair brands, IKEA and Stokke each appeared in three of the four answers. Stokke was mentioned before IKEA in every answer.
Who do people search for more?
Stokke, about 4 searches for every 1 for IKEA
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Stokke, named ahead of IKEA in every answer
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Top baby high chair brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, IKEA and Stokke were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Stokke was listed before IKEA in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stokke1st
IKEA2nd- Mockingbird3rd
Chicco4th
Mocka–
Phil & Teds–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stokke3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- IKEA3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Chicco3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mockingbird2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Mocka0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Phil & Teds0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about baby high chair brands
4 answers
Asked ChatGPT
“Which baby high chair brand should I buy?”
Asked ChatGPT
“What are the best baby high chair brands?”
Asked ChatGPT
“What's the best baby high chair brand for safe meal times?”
Searched Google, AI Overview
“high chair for baby”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“folding high chair”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is IKEA or Stokke more popular in search?
This chart shows how often people search Google for IKEA and Stokke by name. Each line represents a brand's share of searches for all six baby high chair brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stokke, IKEA. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stokke | IKEA | Mocka | Mockingbird | Chicco | Phil & Teds |
|---|---|---|---|---|---|---|
| Oct 2025 | 60.5% | 17.9% | 11.7% | 7.9% | 1.3% | 0.7% |
| Nov 2025 | 63.8% | 14.1% | 11.3% | 9.3% | 1% | 0.55% |
| Dec 2025 | 60.2% | 16.6% | 12.8% | 8.6% | 1.1% | 0.62% |
| Jan 2026 | 61.6% | 17.1% | 10.7% | 8.8% | 1.2% | 0.64% |
| Feb 2026 | 60.7% | 16.6% | 10.5% | 10.5% | 1.1% | 0.62% |
| Mar 2026 | 64.2% | 15.4% | 9.2% | 9.2% | 1.2% | 0.67% |
| Apr 2026 | 60% | 17.3% | 10.3% | 10.3% | 1.4% | 0.62% |
| May 2026 | 60.9% | 16% | 11.7% | 9.6% | 1.3% | 0.57% |
| Jun 2026 | 57.5% | 19% | 12% | 9.8% | 1.1% | 0.58% |
| Jul 2026 | 57.6% | 17% | 10.7% | 13.1% | 1.2% | 0.52% |
| Aug 2026 | 61.9% | 17% | 10.7% | 8.7% | 1.2% | 0.52% |
| Sep 2026 | 63.5% | 16.7% | 9% | 9% | 1.2% | 0.65% |
How has the IKEA and Stokke comparison changed over the last 12 months?
3 findings
- Stokke was ahead of IKEA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IKEA’s share of searches among baby high chair brands worldwide moved from 17.9% to 16.7%, and its estimated monthly branded searches held steady at 113K.
- Across the 12 months ending September 2026, Stokke’s share of searches among baby high chair brands worldwide moved from 60.5% to 63.5%, and its estimated monthly branded searches moved from 381K to 429K.
How did search popularity change for baby high chair brands worldwide in September 2026?
1 change
In September 2026, Stokke gained share of searches among baby high chair brands worldwide, from 61.9% to 63.5%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using IKEA’s and Stokke’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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