Baby Brezza vs Chicco:Which is more popular by branded search?
In August 2026, Chicco had more branded searches than Baby Brezza among bottle sterilisers worldwide. Chicco was estimated to have 475K branded searches compared to Baby Brezza’s 301K, and held a 47.5% Share of Search versus Baby Brezza’s 30.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Baby Brezza or Chicco?
Compare the bottle sterilisers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Chicco, Baby Brezza. The figures are in the table below the chart.
View monthly share of search table
| Month | Chicco | Baby Brezza | Tommee Tippee | Dr Brown's | Philips Avent | MAM |
|---|---|---|---|---|---|---|
| Oct 2025 | 42.7% | 35.9% | 13.2% | 3.2% | 3.2% | 1.8% |
| Nov 2025 | 48.6% | 32.2% | 11.8% | 2.9% | 2.9% | 1.6% |
| Dec 2025 | 46.5% | 32.7% | 12% | 3.6% | 3.6% | 1.6% |
| Jan 2026 | 42.4% | 35.2% | 12.9% | 3.9% | 3.9% | 1.7% |
| Feb 2026 | 42.9% | 34.4% | 12.6% | 4.6% | 3.8% | 1.7% |
| Mar 2026 | 45.6% | 30.5% | 13.7% | 5% | 3.4% | 1.8% |
| Apr 2026 | 47.7% | 31.5% | 11.5% | 4.2% | 3.5% | 1.5% |
| May 2026 | 47.6% | 32.1% | 11.7% | 3.5% | 3.5% | 1.6% |
| Jun 2026 | 42.8% | 33.3% | 14.9% | 3.7% | 3.7% | 1.6% |
| Jul 2026 | 42.5% | 33% | 14.8% | 4.4% | 3.6% | 1.6% |
| Aug 2026 | 47.5% | 30.1% | 13.5% | 4.1% | 3.3% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Baby Brezza and Chicco comparison changed over the last 12 months?
3 findings
- Chicco was ahead of Baby Brezza in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Baby Brezza’s estimated Share of Search among bottle sterilisers worldwide moved from 35.9% to 30.1%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 11 months ending August 2026, Chicco’s estimated Share of Search among bottle sterilisers worldwide moved from 42.7% to 47.5%, and its estimated monthly branded searches moved from 438K to 475K.
How did search popularity change for bottle sterilisers worldwide in August 2026?
2 changes
In August 2026, Chicco gained estimated Share of Search among bottle sterilisers worldwide, from 42.5% to 47.5%.
In August 2026, Baby Brezza lost estimated Share of Search among bottle sterilisers worldwide, from 33% to 30.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Baby Brezza’s and Chicco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Baby Brezza
1 branded search term
- baby brezza
Chicco
8 branded search terms
- car seat chicco
- chicco
- chicco car seat
- chicco fit360
- chicco keyfit
- chicco myfit
- chicco onefit
- chiccousa com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.