Brandwave

How popular isPhilips Avent in search?

In August 2026, there were an estimated 198K branded searches for Philips Avent worldwide which held steady over the last 11 months. Philips Avent holds 17% estimated Share of Search among bottle sterilisers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco40.8%
  2. Baby Brezza25.8%
  3. Philips Avent17%
  4. Tommee Tippee11.6%
  5. Dr Brown's3.5%
  6. MAM1.3%
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Which bottle sterilisers compete with Philips Avent?

Philips Avent against bottle sterilisers worldwide, by month

Share of Search by month for Chicco, Baby Brezza, Philips Avent, Tommee Tippee, Dr Brown's. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoBaby BrezzaPhilips AventTommee TippeeDr Brown'sMAM
Oct 202536.8%30.9%16.6%11.3%2.8%1.5%
Nov 202542.4%28.2%15.2%10.3%2.5%1.4%
Dec 202540.6%28.5%15.9%10.4%3.1%1.4%
Jan 202636.6%30.4%17%11.2%3.3%1.5%
Feb 202637.1%29.8%16.7%10.9%4%1.5%
Mar 202639.1%26.1%17.2%11.7%4.3%1.6%
Apr 202640.7%26.9%17.7%9.8%3.6%1.3%
May 202640.5%27.3%18%10%3%1.3%
Jun 202636.2%28.1%18.5%12.6%3.1%1.4%
Jul 202636%27.9%18.4%12.5%3.8%1.4%
Aug 202640.8%25.8%17%11.6%3.5%1.3%
Sep 2026——————

  1. 1.Chicco

    40.8%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +4.8 points.

  2. 2.Baby Brezza

    25.8%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.1 points.

  3. 3.Philips Avent

    17%

    Held 3rd. 198K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Tommee Tippee

    11.6%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.9 points.

  5. 5.Dr Brown's

    3.5%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.MAM

    1.3%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Philips Avent and its closest rivals

How has branded search demand for Philips Avent changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips Avent worldwide held steady at 198K.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among bottle sterilisers worldwide peaked at 18.5% in June 2026 and was lowest at 15.2% in November 2025.

How did search popularity change for bottle sterilisers worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among bottle sterilisers worldwide, from 36% to 40.8%.

  2. In August 2026, Baby Brezza lost estimated Share of Search among bottle sterilisers worldwide, from 27.9% to 25.8%.

  3. In August 2026, Philips Avent lost estimated Share of Search among bottle sterilisers worldwide, from 18.4% to 17%.

  4. In August 2026, Tommee Tippee lost estimated Share of Search among bottle sterilisers worldwide, from 12.5% to 11.6%.

  5. Estimated monthly branded searches for Dr Brown's worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  6. Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

Where does Philips Avent compete?

Philips Avent is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bottle sterilisers3rd of 617%Shown above
Baby food makers3rd of 621.3%Show ranking
Sippy cups2nd of 626.6%Show ranking
Baby bottle brands2nd of 528.9%Show ranking
Breast pump brands2nd of 532.4%Show ranking

How is Philips Avent measured?

Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • avent bottles
  • philips avent

How the Brand Demand Index is measured

Who owns Philips Avent?

Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare and Philips, owned by the same company, worldwide.

Do you work for Philips Avent? To request corrections or removal please contact us via our support page and we will be happy to assist.

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