Baby food makers:Which brands are most popular in search?
In August 2026, Munchkin was the most searched among baby food makers worldwide, with an estimated 368K branded searches and 48.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Munchkin48.1%
- Baby Brezza39.3%
- Beaba5.3%
Philips Avent4.3%Nuby2.9%
- Sage Spoonfuls0.04%
Follow baby food makers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the baby food makers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Munchkin, Baby Brezza, Beaba, Philips Avent, Nuby. The figures are in the table below the chart.
View monthly share of search table
| Month | Munchkin | Baby Brezza | Beaba | Philips Avent | Nuby | Sage Spoonfuls |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.2% | 40.3% | 4.4% | 3.6% | 2.4% | 0.05% |
| Nov 2025 | 49.2% | 40.3% | 4.4% | 3.6% | 2.4% | 0.05% |
| Dec 2025 | 53.6% | 35.8% | 3.9% | 3.9% | 2.6% | 0.05% |
| Jan 2026 | 48.3% | 39.5% | 5.3% | 4.4% | 2.4% | 0.06% |
| Feb 2026 | 48.3% | 39.5% | 5.3% | 4.3% | 2.4% | 0.12% |
| Mar 2026 | 48.1% | 39.3% | 5.3% | 4.3% | 2.9% | 0.06% |
| Apr 2026 | 48.1% | 39.3% | 5.3% | 4.3% | 2.9% | 0.06% |
| May 2026 | 48.1% | 39.3% | 5.3% | 4.3% | 2.9% | 0.04% |
| Jun 2026 | 48.1% | 39.3% | 5.3% | 4.3% | 2.9% | 0.05% |
| Jul 2026 | 48.1% | 39.3% | 5.3% | 4.3% | 2.9% | 0.04% |
| Aug 2026 | 48.1% | 39.3% | 5.3% | 4.3% | 2.9% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 368K | 0% | 0 points | |
| 2, held 2nd | 39.3% | 301K | 0% | 0 points | |
| 3, held 3rd | 5.3% | 40.5K | 0% | 0 points | |
| 4, held 4th | 4.3% | 33.1K | 0% | 0 points | |
| 5, held 5th | 2.9% | 22.2K | 0% | 0 points | |
| 6, held 6th | 0.04% | 320 | 0% | 0 points |
1.Munchkin
48.1%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
39.3%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share 0 points.
3.Beaba
5.3%
Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
4.3%
Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
5.
2.9%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
0.04%
Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Munchkin vs Baby Brezza: compare search popularity
- Munchkin vs Beaba: compare search popularity
- Munchkin vs Philips Avent: compare search popularity
- Baby Brezza vs Beaba: compare search popularity
- Baby Brezza vs Philips Avent: compare search popularity
- Beaba vs Philips Avent: compare search popularity
- Compare any of these brands
Which brand is most popular in search among baby food makers worldwide?
6 brands
In August 2026, Munchkin was the most searched among baby food makers worldwide, with an estimated 368K branded searches and 48.1% estimated Share of Search within this set. Baby Brezza is in 2nd place, 8.8 percentage points behind at 39.3% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Munchkin | 49.2% → 48.1% | 53.6%Dec 2025 | 48.1%Mar 2026 | 1st |
| Baby Brezza | 40.3% → 39.3% | 40.3%Oct 2025 | 35.8%Dec 2025 | 2nd |
| Beaba | 4.4% → 5.3% | 5.3%Jan 2026 | 3.9%Dec 2025 | 3rd |
| Philips Avent | 3.6% → 4.3% | 4.4%Jan 2026 | 3.6%Oct 2025 | 4th |
| Nuby | 2.4% → 2.9% | 2.9%May 2026 | 2.4%Feb 2026 | 5th |
| Sage Spoonfuls | 0.05% → 0.04% | 0.12%Feb 2026 | 0.04%May 2026 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby food makers worldwide decreased from 49.2% to 48.1%.
- Across the 11 months ending August 2026, Baby Brezza’s estimated Share of Search among baby food makers worldwide decreased from 40.3% to 39.3%.
- Across the 11 months ending August 2026, Beaba’s estimated Share of Search among baby food makers worldwide increased from 4.4% to 5.3%.
- Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among baby food makers worldwide increased from 3.6% to 4.3%.
- Across the 11 months ending August 2026, Munchkin’s estimated Share of Search among baby food makers worldwide peaked at 53.6% in December 2025 and was lowest at 48.1% in March 2026.
- Across the 11 months ending August 2026, Baby Brezza’s estimated Share of Search among baby food makers worldwide peaked at 40.3% in October 2025 and was lowest at 35.8% in December 2025.
- Across the 11 months ending August 2026, Beaba’s estimated Share of Search among baby food makers worldwide peaked at 5.3% in January 2026 and was lowest at 3.9% in December 2025.
- Across the 11 months ending August 2026, Nuby and Sage Spoonfuls held steady: their estimated Share of Search among baby food makers worldwide each moved less than 0.5 percentage points.
How did search popularity change for baby food makers worldwide in August 2026?
3 changes
Estimated monthly branded searches for Sage Spoonfuls worldwide fell 33.3% over 11 measured months, from 480 to 320 in August 2026.
Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.
Estimated monthly branded searches for Baby Brezza worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.