Brandwave

Breast pump brands:Which brands are most popular in search?

In August 2026, Medela was the most searched among breast pump brands worldwide, with an estimated 278K branded searches and 62.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Medela62.3%
  2. Elvie15.2%
  3. Spectra13.6%
  4. Philips Avent7.4%
  5. Willow1.5%

Follow breast pump brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the breast pump brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among breast pump brands worldwide, by month

Share of Search by month for Medela, Elvie, Spectra, Philips Avent. The figures are in the table below the chart.

View monthly share of search table
MonthMedelaElvieSpectraPhilips AventWillow
Oct 202558.2%23.8%11.2%6.1%0.67%
Nov 202559%21.3%12.1%6.6%0.88%
Dec 202562.3%18.8%10.8%7.2%0.79%
Jan 202662.7%18.5%10.7%7.1%0.95%
Feb 202663.9%16.8%10.7%7.2%1.4%
Mar 202661.9%17.5%12.4%6.8%1.4%
Apr 202661.9%17.1%12.8%7%1.1%
May 202662.7%16%13%7.1%1.2%
Jun 202659.5%17.6%14.1%7.7%1%
Jul 202659.9%15.1%16%7.2%1.8%
Aug 202662.3%15.2%13.6%7.4%1.5%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Medela

    62.3%

    Held 1st. 278K estimated branded searches, +0.49% vs prior month. Share +2.4 points.

  2. 2.Elvie

    15.2%

    Moved from 3rd to 2nd. 67.8K estimated branded searches, -2.8% vs prior month. Share +0.1 points.

  3. 3.Spectra

    13.6%

    Moved from 2nd to 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -2.5 points.

  4. 4.Philips Avent

    7.4%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Willow

    1.5%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among breast pump brands worldwide?

In August 2026, Medela was the most searched among breast pump brands worldwide, with an estimated 278K branded searches and 62.3% estimated Share of Search within this set. Elvie is in 2nd place, 47.1 percentage points behind at 15.2% Share of Search.

Global breast pump brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Medela58.2% → 62.3%63.9%Feb 202658.2%Oct 20251st
Elvie23.8% → 15.2%23.8%Oct 202515.1%Jul 20262nd
Spectra11.2% → 13.6%16%Jul 202610.7%Jan 20263rd
Philips Avent6.1% → 7.4%7.7%Jun 20266.1%Oct 20254th
Willow0.67% → 1.5%1.8%Jul 20260.67%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Medela’s estimated Share of Search among breast pump brands worldwide increased from 58.2% to 62.3%.
  • Across the 11 months ending August 2026, Elvie’s estimated Share of Search among breast pump brands worldwide decreased from 23.8% to 15.2%.
  • Across the 11 months ending August 2026, Spectra’s estimated Share of Search among breast pump brands worldwide increased from 11.2% to 13.6%.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide increased from 6.1% to 7.4%.
  • Across the 11 months ending August 2026, Willow’s estimated Share of Search among breast pump brands worldwide increased from 0.67% to 1.5%.
  • Across the 11 months ending August 2026, Medela’s estimated Share of Search among breast pump brands worldwide peaked at 63.9% in February 2026 and was lowest at 58.2% in October 2025.
  • Across the 11 months ending August 2026, Elvie’s estimated Share of Search among breast pump brands worldwide peaked at 23.8% in October 2025 and was lowest at 15.1% in July 2026.
  • Across the 11 months ending August 2026, Spectra’s estimated Share of Search among breast pump brands worldwide peaked at 16% in July 2026 and was lowest at 10.7% in January 2026.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide peaked at 7.7% in June 2026 and was lowest at 6.1% in October 2025.
  • Across the 11 months ending August 2026, Willow’s estimated Share of Search among breast pump brands worldwide peaked at 1.8% in July 2026 and was lowest at 0.67% in October 2025.

How did search popularity change for breast pump brands worldwide in August 2026?

  1. In August 2026, Medela gained estimated Share of Search among breast pump brands worldwide, from 59.9% to 62.3%.

  2. In August 2026, Spectra lost estimated Share of Search among breast pump brands worldwide, from 16% to 13.6%.

  3. In August 2026, Elvie rose from 3rd to 2nd among breast pump brands worldwide.

  4. Estimated monthly branded searches for Willow worldwide rose 83.3% over 11 measured months, from 3.6K to 6.6K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free