Philips Avent vs Willow:Which is searched more?
In September 2026, Philips Avent had more branded searches than Willow among breast pump brands worldwide. Philips Avent was estimated to have 165K branded searches compared to Willow’s 6.6K, and held a 44.6% Share of Search versus Willow’s 1.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips Avent or Willow?
Compare the breast pump brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Avent, Willow. The figures are in the table below the chart.
View monthly share of search table
| Month | Spectra | Philips Avent | Willow | Willow | Medela | Elvie |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.1% | 46.4% | 2.8% | 1.3% | 1.2% | 0.14% |
| Nov 2025 | 48.6% | 45.8% | 2.7% | 1.6% | 1.2% | 0.13% |
| Dec 2025 | 51.3% | 43.4% | 2.6% | 1.4% | 1.2% | 0.15% |
| Jan 2026 | 50.8% | 43.1% | 3.2% | 1.7% | 1.1% | 0.13% |
| Feb 2026 | 53.7% | 40.5% | 2.4% | 2.2% | 1.1% | 0.12% |
| Mar 2026 | 53.7% | 41.2% | 2% | 1.8% | 1.1% | 0.12% |
| Apr 2026 | 50.9% | 44.2% | 2.2% | 1.6% | 0.96% | 0.1% |
| May 2026 | 51% | 44.2% | 2.2% | 1.6% | 0.96% | 0.1% |
| Jun 2026 | 51.3% | 44.5% | 1.8% | 1.3% | 0.97% | 0.11% |
| Jul 2026 | 53% | 42% | 1.7% | 2.3% | 0.92% | 0.07% |
| Aug 2026 | 51.6% | 43.7% | 1.7% | 1.9% | 0.95% | 0.1% |
| Sep 2026 | 51% | 44.6% | 1.8% | 1.6% | 0.97% | 0.11% |
How has the Philips Avent and Willow comparison changed over the last 12 months?
3 findings
- Philips Avent was ahead of Willow in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide moved from 46.4% to 44.6%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Willow’s estimated Share of Search among breast pump brands worldwide moved from 2.8% to 1.8%, and its estimated monthly branded searches moved from 9.9K to 6.6K.
How did search popularity change for breast pump brands worldwide in September 2026?
2 changes
In September 2026, Philips Avent gained estimated Share of Search among breast pump brands worldwide, from 43.7% to 44.6%.
In September 2026, Willow rose from 4th to 3rd among breast pump brands worldwide.
Other head-to-heads among breast pump brands
How each brand is measured
Brandwave collects information about searches that people make online using Philips Avent’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Avent
1 branded search term
- philips avent
Willow
1 branded search term
- breast pump willow
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