Brandwave

How popular isPhilips Avent in search?

In August 2026, there were an estimated 33.1K branded searches for Philips Avent worldwide which held steady over the last 11 months. Philips Avent holds 3.3% estimated Share of Search among bottle sterilisers worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Chicco47.5%
  2. Baby Brezza30.1%
  3. Tommee Tippee13.5%
  4. Dr Brown's4.1%
  5. Philips Avent3.3%
  6. MAM1.5%
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Where does Philips Avent compete?

Philips Avent is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bottle sterilisers5th of 63.3%Shown below
Baby food makers4th of 64.3%Show ranking
Sippy cups3rd of 65.7%Show ranking
Baby bottle brands4th of 56.4%Show ranking
Breast pump brands4th of 57.4%Show ranking

Which bottle sterilisers compete with Philips Avent?

Philips Avent against bottle sterilisers worldwide, by month

Share of Search by month for Chicco, Baby Brezza, Tommee Tippee, Dr Brown's, Philips Avent. The figures are in the table below the chart.

View monthly share of search table
MonthChiccoBaby BrezzaTommee TippeeDr Brown'sPhilips AventMAM
Oct 202542.7%35.9%13.2%3.2%3.2%1.8%
Nov 202548.6%32.2%11.8%2.9%2.9%1.6%
Dec 202546.5%32.7%12%3.6%3.6%1.6%
Jan 202642.4%35.2%12.9%3.9%3.9%1.7%
Feb 202642.9%34.4%12.6%4.6%3.8%1.7%
Mar 202645.6%30.5%13.7%5%3.4%1.8%
Apr 202647.7%31.5%11.5%4.2%3.5%1.5%
May 202647.6%32.1%11.7%3.5%3.5%1.6%
Jun 202642.8%33.3%14.9%3.7%3.7%1.6%
Jul 202642.5%33%14.8%4.4%3.6%1.6%
Aug 202647.5%30.1%13.5%4.1%3.3%1.5%
Sep 2026——————

  1. 1.Chicco

    47.5%

    Held 1st. 475K estimated branded searches, +22.5% vs prior month. Share +5 points.

  2. 2.Baby Brezza

    30.1%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -2.9 points.

  3. 3.Tommee Tippee

    13.5%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Dr Brown's

    4.1%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Philips Avent

    3.3%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.MAM

    1.5%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Philips Avent and its closest rivals

How has branded search demand for Philips Avent changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips Avent worldwide held steady at 33.1K.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among bottle sterilisers worldwide held steady, from 3.2% to 3.3%.

How did search popularity change for bottle sterilisers worldwide in August 2026?

  1. In August 2026, Chicco gained estimated Share of Search among bottle sterilisers worldwide, from 42.5% to 47.5%.

  2. In August 2026, Baby Brezza lost estimated Share of Search among bottle sterilisers worldwide, from 33% to 30.1%.

  3. In August 2026, Tommee Tippee lost estimated Share of Search among bottle sterilisers worldwide, from 14.8% to 13.5%.

  4. Estimated monthly branded searches for Dr Brown's worldwide rose 22.4% over 11 measured months, from 33.1K to 40.5K in August 2026.

  5. Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

How is Philips Avent measured?

Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • avent bottles

How the Brand Demand Index is measured

Who owns Philips Avent?

Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare and Philips, owned by the same company, worldwide.

Do you work for Philips Avent? To request corrections or removal please contact us via our support page and we will be happy to assist.

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