Brandwave

How popular isPhilips Avent in search?

In August 2026, there were an estimated 198K branded searches for Philips Avent worldwide which held steady over the last 11 months. Philips Avent holds 26.6% estimated Share of Search among sippy cups worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Munchkin49.5%
  2. Philips Avent26.6%
  3. Tommee Tippee18.2%
  4. Nuby3%
  5. MAM2%
  6. Zak Designs0.73%
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Which sippy cups compete with Philips Avent?

Philips Avent against sippy cups worldwide, by month

Share of Search by month for Munchkin, Philips Avent, Tommee Tippee, Nuby. The figures are in the table below the chart.

View monthly share of search table
MonthMunchkinPhilips AventTommee TippeeNubyMAMZak Designs
Oct 202554.4%23.9%16.3%2.7%2.2%0.53%
Nov 202554.3%23.9%16.3%2.7%2.2%0.65%
Dec 202558.4%21.8%14.3%2.9%1.9%0.7%
Jan 202653.8%24.6%16.1%2.7%2.2%0.65%
Feb 202653.4%24.4%16%2.6%2.1%1.4%
Mar 202649.3%26.5%18.1%3%2.4%0.72%
Apr 202651.2%27.6%15.3%3.1%2.1%0.75%
May 202651.2%27.6%15.3%3.1%2.1%0.75%
Jun 202649.5%26.6%18.2%3%2%0.73%
Jul 202649.5%26.6%18.2%3%2%0.73%
Aug 202649.5%26.6%18.2%3%2%0.73%
Sep 2026——————

  1. 1.Munchkin

    49.5%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Philips Avent

    26.6%

    Held 2nd. 198K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Tommee Tippee

    18.2%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Nuby

    3%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.MAM

    2%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Zak Designs

    0.73%

    Held 6th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Philips Avent and its closest rivals

Every comparison with Philips Avent

How has branded search demand for Philips Avent changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Philips Avent worldwide held steady at 198K.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among sippy cups worldwide increased from 23.9% to 26.6%.
  • Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among sippy cups worldwide peaked at 27.6% in April 2026 and was lowest at 21.8% in December 2025.

How did search popularity change for sippy cups worldwide in August 2026?

  1. Estimated monthly branded searches for Zak Designs worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  2. Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Munchkin worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

Where does Philips Avent compete?

Philips Avent is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bottle sterilisers3rd of 617%Show ranking
Baby food makers3rd of 621.3%Show ranking
Sippy cups2nd of 626.6%Shown above
Baby bottle brands2nd of 528.9%Show ranking
Breast pump brands2nd of 532.4%Show ranking

How is Philips Avent measured?

Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • avent bottles
  • philips avent

How the Brand Demand Index is measured

Who owns Philips Avent?

Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare and Philips, owned by the same company, worldwide.

Do you work for Philips Avent? To request corrections or removal please contact us via our support page and we will be happy to assist.

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