Baby dummy brands:Which are searched most?
In September 2026, Tommee Tippee was the most searched among baby dummy brands worldwide, with an estimated 286K branded searches and 38.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Tommee Tippee38.8%
MAM27.8%
Philips Avent26.9%
Haakaa5.5%Pigeon0.89%
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Share of SearchLeaderboard
Compare the baby dummy brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tommee Tippee, MAM, Philips Avent, Haakaa. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | MAM | Philips Avent | Haakaa | Pigeon |
|---|---|---|---|---|---|
| Oct 2025 | 37% | 29.5% | 27.9% | 4.7% | 0.87% |
| Nov 2025 | 37.1% | 29.6% | 27.9% | 4.7% | 0.85% |
| Dec 2025 | 38.1% | 28.2% | 27.4% | 5.4% | 0.9% |
| Jan 2026 | 36.3% | 31.7% | 26.1% | 5.1% | 0.76% |
| Feb 2026 | 37.6% | 28.4% | 27.7% | 5.4% | 0.94% |
| Mar 2026 | 37% | 29.5% | 27.9% | 4.7% | 0.89% |
| Apr 2026 | 34.5% | 30.4% | 29.3% | 4.9% | 0.96% |
| May 2026 | 36.3% | 26.8% | 30.8% | 5.1% | 0.91% |
| Jun 2026 | 39.1% | 25.5% | 29.5% | 4.9% | 0.98% |
| Jul 2026 | 40.6% | 24.9% | 28.7% | 4.8% | 0.95% |
| Aug 2026 | 39.3% | 27.7% | 26.7% | 5.5% | 0.89% |
| Sep 2026 | 38.8% | 27.8% | 26.9% | 5.5% | 0.89% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.8% | 286K | -2.1% | -0.4 points | |
| 2, held 2nd | 27.8% | 205K | -0.49% | +0.1 points | |
| 3, held 3rd | 26.9% | 198K | 0% | +0.3 points | |
| 4, held 4th | 5.5% | 40.5K | 0% | +0.1 points | |
| 5, held 5th | 0.89% | 6.6K | 0% | 0 points |
38.8%
Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share -0.4 points.
2.
MAM27.8%
Held 2nd. 205K estimated branded searches, -0.49% vs prior month. Share +0.1 points.
26.9%
Held 3rd. 198K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Haakaa5.5%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
0.89%
Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Tommee Tippee vs MAM: compare search popularity
- Tommee Tippee vs Philips Avent: compare search popularity
- Tommee Tippee vs Haakaa: compare search popularity
- MAM vs Philips Avent: compare search popularity
- MAM vs Haakaa: compare search popularity
- Philips Avent vs Haakaa: compare search popularity
- Compare any of these brands
Which brand is most popular in search among baby dummy brands worldwide?
5 brands
In September 2026, Tommee Tippee was the most searched among baby dummy brands worldwide, with an estimated 286K branded searches and 38.8% estimated Share of Search within this set. MAM is in 2nd place, 11 percentage points behind at 27.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Tommee Tippee | 37% → 38.8% | 40.6%Jul 2026 | 34.5%Apr 2026 | 1st |
| MAM | 29.5% → 27.8% | 31.7%Jan 2026 | 24.9%Jul 2026 | 2nd |
| Philips Avent | 27.9% → 26.9% | 30.8%May 2026 | 26.1%Jan 2026 | 3rd |
| Haakaa | 4.7% → 5.5% | 5.5%Sep 2026 | 4.7%Mar 2026 | 4th |
| Pigeon | 0.87% → 0.89% | 0.98%Jun 2026 | 0.76%Jan 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among baby dummy brands worldwide increased from 37% to 38.8%.
- Across the 12 months ending September 2026, MAM’s estimated Share of Search among baby dummy brands worldwide decreased from 29.5% to 27.8%.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among baby dummy brands worldwide decreased from 27.9% to 26.9%.
- Across the 12 months ending September 2026, Haakaa’s estimated Share of Search among baby dummy brands worldwide increased from 4.7% to 5.5%.
- Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among baby dummy brands worldwide peaked at 40.6% in July 2026 and was lowest at 34.5% in April 2026.
- Across the 12 months ending September 2026, MAM’s estimated Share of Search among baby dummy brands worldwide peaked at 31.7% in January 2026 and was lowest at 24.9% in July 2026.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among baby dummy brands worldwide peaked at 30.8% in May 2026 and was lowest at 26.1% in January 2026.
- Across the 12 months ending September 2026, Pigeon held steady: its estimated Share of Search among baby dummy brands worldwide moved less than 0.5 percentage points.
How did search popularity change for baby dummy brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Haakaa worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
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