Brandwave

How popular isMAM in search?

In September 2026, there were an estimated 205K branded searches for MAM worldwide which held steady over the last 12 months. MAM holds 27.8% estimated Share of Search among baby dummy brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tommee Tippee38.8%
  2. MAM27.8%
  3. Philips Avent26.9%
  4. Haakaa5.5%
  5. Pigeon0.89%
MAM website (opens in a new tab)

Follow MAM and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which baby dummy brands compete with MAM?

MAM against baby dummy brands worldwide, by month

Share of Search by month for Tommee Tippee, MAM, Philips Avent, Haakaa. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeeMAMPhilips AventHaakaaPigeon
Oct 202537%29.5%27.9%4.7%0.87%
Nov 202537.1%29.6%27.9%4.7%0.85%
Dec 202538.1%28.2%27.4%5.4%0.9%
Jan 202636.3%31.7%26.1%5.1%0.76%
Feb 202637.6%28.4%27.7%5.4%0.94%
Mar 202637%29.5%27.9%4.7%0.89%
Apr 202634.5%30.4%29.3%4.9%0.96%
May 202636.3%26.8%30.8%5.1%0.91%
Jun 202639.1%25.5%29.5%4.9%0.98%
Jul 202640.6%24.9%28.7%4.8%0.95%
Aug 202639.3%27.7%26.7%5.5%0.89%
Sep 202638.8%27.8%26.9%5.5%0.89%

  1. 1.Tommee Tippee

    38.8%

    Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share -0.4 points.

  2. 2.MAM

    27.8%

    Held 2nd. 205K estimated branded searches, -0.49% vs prior month. Share +0.1 points.

  3. 3.Philips Avent

    26.9%

    Held 3rd. 198K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Haakaa

    5.5%

    Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Pigeon

    0.89%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between MAM and its closest rivals

Every comparison with MAM

How has branded search demand for MAM changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for MAM worldwide held steady, from 210K to 205K.
  • Across the 12 months ending September 2026, MAM’s estimated Share of Search among baby dummy brands worldwide decreased from 29.5% to 27.8%.
  • Across the 12 months ending September 2026, MAM’s estimated Share of Search among baby dummy brands worldwide peaked at 31.7% in January 2026 and was lowest at 24.9% in July 2026.

How did search popularity change for baby dummy brands worldwide in September 2026?

  1. Estimated monthly branded searches for Haakaa worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.

Where does MAM compete?

MAM is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bottle sterilisers3rd of 619.8%Show ranking
Baby bottle brands2nd of 625.4%Show ranking
Sippy cups2nd of 627.3%Show ranking
Baby dummy brands2nd of 527.8%Shown above
Teething toy brands5th of 50.03%Show ranking

How is MAM measured?

Brandwave collects information about searches that people make online using MAM’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • mam bottle
  • mam bottle steriliser
  • mam bottles
  • mam dummy
  • mam steriliser
  • mam teething toy

Do you work for MAM? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is MAM your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free