MAM vs Matchstick Monkey:Which is more popular by branded search?
In August 2026, MAM had more branded searches than Matchstick Monkey among teething toy brands worldwide. MAM was estimated to have 14.8K branded searches compared to Matchstick Monkey’s 12.1K, and held an 8.6% Share of Search versus Matchstick Monkey’s 7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, MAM or Matchstick Monkey?
Compare the teething toy brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MAM, Matchstick Monkey. The figures are in the table below the chart.
View monthly share of search table
| Month | NUK | Sophie la Girafe | Nuby | MAM | Matchstick Monkey |
|---|---|---|---|---|---|
| Oct 2025 | 40.1% | 32.8% | 12% | 9.8% | 5.4% |
| Nov 2025 | 40.1% | 32.8% | 12% | 9.8% | 5.4% |
| Dec 2025 | 40.8% | 33.4% | 12.2% | 8.2% | 5.5% |
| Jan 2026 | 47.6% | 26% | 11.7% | 9.5% | 5.2% |
| Feb 2026 | 44.5% | 29.8% | 10.9% | 8.9% | 6% |
| Mar 2026 | 47.6% | 26% | 11.7% | 9.5% | 5.2% |
| Apr 2026 | 43.4% | 29% | 13% | 8.7% | 5.8% |
| May 2026 | 28.9% | 52.8% | 8.7% | 5.8% | 3.9% |
| Jun 2026 | 32% | 47.6% | 9.6% | 6.4% | 4.3% |
| Jul 2026 | 42.9% | 28.7% | 12.9% | 8.6% | 7% |
| Aug 2026 | 42.9% | 28.7% | 12.9% | 8.6% | 7% |
| Sep 2026 | — | — | — | — | — |
How has the MAM and Matchstick Monkey comparison changed over the last 12 months?
3 findings
- MAM was ahead of Matchstick Monkey in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MAM’s estimated Share of Search among teething toy brands worldwide moved from 9.8% to 8.6%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 11 months ending August 2026, Matchstick Monkey’s estimated Share of Search among teething toy brands worldwide moved from 5.4% to 7%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
How did search popularity change for teething toy brands worldwide in August 2026?
2 changes
Estimated monthly branded searches for Matchstick Monkey worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.
Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MAM’s and Matchstick Monkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MAM
1 branded search term
- mam dummy
Matchstick Monkey
1 branded search term
- matchstick monkey
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.