Brandwave

How popular isNUK in search?

In August 2026, there were an estimated 74K branded searches for NUK worldwide which held steady over the last 11 months. NUK holds 42.9% estimated Share of Search among teething toy brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. NUK42.9%
  2. Sophie la Girafe28.7%
  3. Nuby12.9%
  4. MAM8.6%
  5. Matchstick Monkey7%
NUK website (opens in a new tab)

Follow NUK and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which teething toy brands compete with NUK?

NUK against teething toy brands worldwide, by month

Share of Search by month for NUK, Sophie la Girafe, Nuby, MAM, Matchstick Monkey. The figures are in the table below the chart.

View monthly share of search table
MonthNUKSophie la GirafeNubyMAMMatchstick Monkey
Oct 202540.1%32.8%12%9.8%5.4%
Nov 202540.1%32.8%12%9.8%5.4%
Dec 202540.8%33.4%12.2%8.2%5.5%
Jan 202647.6%26%11.7%9.5%5.2%
Feb 202644.5%29.8%10.9%8.9%6%
Mar 202647.6%26%11.7%9.5%5.2%
Apr 202643.4%29%13%8.7%5.8%
May 202628.9%52.8%8.7%5.8%3.9%
Jun 202632%47.6%9.6%6.4%4.3%
Jul 202642.9%28.7%12.9%8.6%7%
Aug 202642.9%28.7%12.9%8.6%7%
Sep 2026—————

  1. 1.NUK

    42.9%

    Held 1st. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Sophie la Girafe

    28.7%

    Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Nuby

    12.9%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.MAM

    8.6%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Matchstick Monkey

    7%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between NUK and its closest rivals

How has branded search demand for NUK changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NUK worldwide held steady at 74K.
  • Across the 11 months ending August 2026, NUK’s estimated Share of Search among teething toy brands worldwide increased from 40.1% to 42.9%.
  • Across the 11 months ending August 2026, NUK’s estimated Share of Search among teething toy brands worldwide peaked at 47.6% in January 2026 and was lowest at 28.9% in May 2026.

How did search popularity change for teething toy brands worldwide in August 2026?

  1. Estimated monthly branded searches for Matchstick Monkey worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

  2. Estimated monthly branded searches for MAM worldwide fell 18.2% over 11 measured months, from 18.1K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Sophie la Girafe worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

Where does NUK compete?

NUK is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby bottle brands3rd of 514.2%Show ranking
Teething toy brands1st of 542.9%Shown above

How is NUK measured?

Brandwave collects information about searches that people make online using NUK’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nuk

Do you work for NUK? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is NUK your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free