Brandwave

NUK vs Pigeon:Which is searched more?

NUK and Pigeon do not both have a measured month among breast pads brands worldwide yet. These are worldwide searches for English-language branded terms.

Share of Search among breast pads brands worldwide in September 2026Which is more popular in search, NUK or Pigeon?
NUK7.7%74K searches
vs
Pigeon—Not measured this month

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Which is more popular in search, NUK or Pigeon?

Compare the breast pads brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

NUK and Pigeon among breast pads brands worldwide, by month

Share of Search by month for NUK, Pigeon. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeeMedelaPhilips AventLansinohNUKPigeon
Oct 202527.6%32.1%20.8%11.6%7.8%—
Nov 202527.7%30.1%20.8%13.6%7.8%—
Dec 202527.1%32.3%19.5%12.4%8.6%—
Jan 202626.8%32.8%19.3%12.6%8.5%—
Feb 202626.4%33.3%19.4%12.3%8.5%—
Mar 202627%30.2%20.3%13.3%9.3%—
Apr 202625.4%31.1%21.6%13.7%8.1%—
May 202625.4%31.1%21.6%13.8%8.1%—
Jun 202628.9%27.4%21.8%13.8%8.1%—
Jul 202629.5%28.5%20.9%13.3%7.8%—
Aug 202630.3%28.1%20.5%13.4%7.7%—
Sep 202629.8%28.7%20.7%13.1%7.7%—

How has the NUK and Pigeon comparison changed over the last 12 months?

  • Across the 12 months ending September 2026, NUK’s estimated Share of Search among breast pads brands worldwide moved from 7.8% to 7.7%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for breast pads brands worldwide in September 2026?

Neither NUK nor Pigeon moved beyond provider rounding among breast pads brands in September 2026.

Other head-to-heads among breast pads brands

How each brand is measured

Brandwave collects information about searches that people make online using NUK’s and Pigeon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NUK

1 branded search term

  • nuk

Pigeon

4 branded search terms

  • pigeon breast
  • pigeon breast pad
  • pigeon dummy
  • pigeon steriliser

How the Brand Demand Index is measured

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