Brandwave

How popular isNUK in search?

In September 2026, there were an estimated 74K branded searches for NUK worldwide which held steady over the last 12 months. NUK holds 12.7% estimated Share of Search among breast pads brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tommee Tippee49%
  2. Philips Avent34%
  3. NUK12.7%
  4. Lansinoh2.5%
  5. Pigeon1.1%
  6. Medela0.62%
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Which breast pads brands compete with NUK?

NUK against breast pads brands worldwide, by month

Share of Search by month for Tommee Tippee, Philips Avent, NUK, Lansinoh. The figures are in the table below the chart.

View monthly share of search table
MonthTommee TippeePhilips AventNUKLansinohPigeonMedela
Oct 202546.7%35.1%13.1%3.2%1.1%0.78%
Nov 202546.7%35.1%13.1%3.2%1.1%0.78%
Dec 202546.7%33.7%14.8%3%1.1%0.72%
Jan 202646.5%33.5%14.7%3.6%0.98%0.72%
Feb 202646.2%34%15%3%1.2%0.73%
Mar 202645.3%34.1%15.6%3.1%1.1%0.76%
Apr 202644%37.4%14%2.8%1.2%0.68%
May 202644.1%37.4%14%2.8%1.1%0.68%
Jun 202647%35.4%13.2%2.6%1.2%0.64%
Jul 202648.5%34.3%12.8%2.6%1.1%0.62%
Aug 202649.3%33.5%12.5%3.1%1.1%0.61%
Sep 202649%34%12.7%2.5%1.1%0.62%

  1. 1.Tommee Tippee

    49%

    Held 1st. 286K estimated branded searches, -2.1% vs prior month. Share -0.2 points.

  2. 2.Philips Avent

    34%

    Held 2nd. 198K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.NUK

    12.7%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Lansinoh

    2.5%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

  5. 5.Pigeon

    1.1%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Medela

    0.62%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between NUK and its closest rivals

Every comparison with NUK

How has branded search demand for NUK changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for NUK worldwide held steady at 74K.
  • Across the 12 months ending September 2026, NUK’s estimated Share of Search among breast pads brands worldwide peaked at 15.6% in March 2026 and was lowest at 12.5% in August 2026.

How did search popularity change for breast pads brands worldwide in September 2026?

  1. In September 2026, Philips Avent gained estimated Share of Search among breast pads brands worldwide, from 33.5% to 34%.

  2. In September 2026, Lansinoh lost estimated Share of Search among breast pads brands worldwide, from 3.1% to 2.5%.

  3. Estimated monthly branded searches for Medela worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

Where does NUK compete?

NUK is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baby bottle brands4th of 69.2%Show ranking
Breast pads brands3rd of 612.7%Shown above
Teething toy brands1st of 546.9%Show ranking

How is NUK measured?

Brandwave collects information about searches that people make online using NUK’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nuk

Do you work for NUK? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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