How popular isHaakaa in search?
In September 2026, there were an estimated 40.5K branded searches for Haakaa worldwide which is up 22.4% over the last 12 months. Haakaa holds 1.9% estimated Share of Search among baby dummy brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Pigeon48.1%
MAM26.7%
Tommee Tippee13.7%
Philips Avent9.5%
Haakaa1.9%
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Which baby dummy brands compete with Haakaa?
Share of Search by month for Pigeon, MAM, Tommee Tippee, Philips Avent, Haakaa. The figures are in the table below the chart.
View monthly share of search table
| Month | Pigeon | MAM | Tommee Tippee | Philips Avent | Haakaa |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 27.2% | 12.8% | 9.6% | 1.6% |
| Nov 2025 | 48.7% | 27.2% | 12.8% | 9.6% | 1.6% |
| Dec 2025 | 45.8% | 30% | 13% | 9.4% | 1.8% |
| Jan 2026 | 47.4% | 27.4% | 13.5% | 9.7% | 1.9% |
| Feb 2026 | 45.9% | 30.1% | 12.7% | 9.4% | 1.8% |
| Mar 2026 | 48.7% | 27.2% | 12.8% | 9.6% | 1.6% |
| Apr 2026 | 49.5% | 27.5% | 11.6% | 9.8% | 1.6% |
| May 2026 | 49.9% | 26.9% | 11.6% | 9.9% | 1.7% |
| Jun 2026 | 49.2% | 26.5% | 12.9% | 9.7% | 1.6% |
| Jul 2026 | 48.8% | 26.3% | 13.6% | 9.7% | 1.6% |
| Aug 2026 | 47.9% | 26.6% | 14% | 9.5% | 1.9% |
| Sep 2026 | 48.1% | 26.7% | 13.7% | 9.5% | 1.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 1M | 0% | +0.1 points | |
| 2, held 2nd | 26.7% | 555K | 0% | +0.1 points | |
| 3, held 3rd | 13.7% | 286K | -2.1% | -0.2 points | |
| 4, held 4th | 9.5% | 198K | 0% | 0 points | |
| 5, held 5th | 1.9% | 40.5K | 0% | 0 points |
1.
48.1%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
2.
MAM26.7%
Held 2nd. 555K estimated branded searches, 0% vs prior month. Share +0.1 points.
13.7%
Held 3rd. 286K estimated branded searches, -2.1% vs prior month. Share -0.2 points.
9.5%
Held 4th. 198K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Haakaa1.9%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Haakaa and its closest rivals
Every comparison with Haakaa
4 comparisons
How has branded search demand for Haakaa changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Haakaa worldwide rose from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Haakaa’s estimated Share of Search among baby dummy brands worldwide held steady, from 1.6% to 1.9%.
How did search popularity change for baby dummy brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Haakaa worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
How is Haakaa measured?
Brandwave collects information about searches that people make online using Haakaa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- haakaa
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Is Haakaa your brand?
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