Haakaa vs Tommee Tippee:Which is searched more?
In September 2026, Tommee Tippee had more branded searches than Haakaa among baby dummy brands worldwide. Tommee Tippee was estimated to have 286K branded searches compared to Haakaa’s 40.5K, and held a 38.8% Share of Search versus Haakaa’s 5.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Haakaa or Tommee Tippee?
Compare the baby dummy brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tommee Tippee, Haakaa. The figures are in the table below the chart.
View monthly share of search table
| Month | Tommee Tippee | MAM | Philips Avent | Haakaa | Pigeon |
|---|---|---|---|---|---|
| Oct 2025 | 37% | 29.5% | 27.9% | 4.7% | 0.87% |
| Nov 2025 | 37.1% | 29.6% | 27.9% | 4.7% | 0.85% |
| Dec 2025 | 38.1% | 28.2% | 27.4% | 5.4% | 0.9% |
| Jan 2026 | 36.3% | 31.7% | 26.1% | 5.1% | 0.76% |
| Feb 2026 | 37.6% | 28.4% | 27.7% | 5.4% | 0.94% |
| Mar 2026 | 37% | 29.5% | 27.9% | 4.7% | 0.89% |
| Apr 2026 | 34.5% | 30.4% | 29.3% | 4.9% | 0.96% |
| May 2026 | 36.3% | 26.8% | 30.8% | 5.1% | 0.91% |
| Jun 2026 | 39.1% | 25.5% | 29.5% | 4.9% | 0.98% |
| Jul 2026 | 40.6% | 24.9% | 28.7% | 4.8% | 0.95% |
| Aug 2026 | 39.3% | 27.7% | 26.7% | 5.5% | 0.89% |
| Sep 2026 | 38.8% | 27.8% | 26.9% | 5.5% | 0.89% |
How has the Haakaa and Tommee Tippee comparison changed over the last 12 months?
3 findings
- Tommee Tippee was ahead of Haakaa in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haakaa’s estimated Share of Search among baby dummy brands worldwide moved from 4.7% to 5.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among baby dummy brands worldwide moved from 37% to 38.8%, and its estimated monthly branded searches moved from 263K to 286K.
How did search popularity change for baby dummy brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Haakaa worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in September 2026.
Other head-to-heads among baby dummy brands
How each brand is measured
Brandwave collects information about searches that people make online using Haakaa’s and Tommee Tippee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haakaa
1 branded search term
- haakaa
Tommee Tippee
4 branded search terms
- tommee tippee
- tommee tippee bottles
- tommee tippee pacifier
- tommee tippee steriliser
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