Philips Avent vs Spectra:Which is more popular by branded search?
In August 2026, Spectra had more branded searches than Philips Avent among breast pump brands worldwide. Spectra was estimated to have 60.5K branded searches compared to Philips Avent’s 33.1K, and held a 13.6% Share of Search versus Philips Avent’s 7.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips Avent or Spectra?
Compare the breast pump brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spectra, Philips Avent. The figures are in the table below the chart.
View monthly share of search table
| Month | Medela | Elvie | Spectra | Philips Avent | Willow |
|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 23.8% | 11.2% | 6.1% | 0.67% |
| Nov 2025 | 59% | 21.3% | 12.1% | 6.6% | 0.88% |
| Dec 2025 | 62.3% | 18.8% | 10.8% | 7.2% | 0.79% |
| Jan 2026 | 62.7% | 18.5% | 10.7% | 7.1% | 0.95% |
| Feb 2026 | 63.9% | 16.8% | 10.7% | 7.2% | 1.4% |
| Mar 2026 | 61.9% | 17.5% | 12.4% | 6.8% | 1.4% |
| Apr 2026 | 61.9% | 17.1% | 12.8% | 7% | 1.1% |
| May 2026 | 62.7% | 16% | 13% | 7.1% | 1.2% |
| Jun 2026 | 59.5% | 17.6% | 14.1% | 7.7% | 1% |
| Jul 2026 | 59.9% | 15.1% | 16% | 7.2% | 1.8% |
| Aug 2026 | 62.3% | 15.2% | 13.6% | 7.4% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Philips Avent and Spectra comparison changed over the last 12 months?
3 findings
- Spectra was ahead of Philips Avent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide moved from 6.1% to 7.4%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Spectra’s estimated Share of Search among breast pump brands worldwide moved from 11.2% to 13.6%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for breast pump brands worldwide in August 2026?
1 change
In August 2026, Spectra lost estimated Share of Search among breast pump brands worldwide, from 16% to 13.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Philips Avent’s and Spectra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Avent
1 branded search term
- avent bottles
Spectra
1 branded search term
- spectra s1
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.