Medela vs Philips Avent:Which is more popular by branded search?
In August 2026, Medela had more branded searches than Philips Avent among breast pump brands worldwide. Medela was estimated to have 278K branded searches compared to Philips Avent’s 33.1K, and held a 62.3% Share of Search versus Philips Avent’s 7.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Medela or Philips Avent?
Compare the breast pump brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Medela, Philips Avent. The figures are in the table below the chart.
View monthly share of search table
| Month | Medela | Elvie | Spectra | Philips Avent | Willow |
|---|---|---|---|---|---|
| Oct 2025 | 58.2% | 23.8% | 11.2% | 6.1% | 0.67% |
| Nov 2025 | 59% | 21.3% | 12.1% | 6.6% | 0.88% |
| Dec 2025 | 62.3% | 18.8% | 10.8% | 7.2% | 0.79% |
| Jan 2026 | 62.7% | 18.5% | 10.7% | 7.1% | 0.95% |
| Feb 2026 | 63.9% | 16.8% | 10.7% | 7.2% | 1.4% |
| Mar 2026 | 61.9% | 17.5% | 12.4% | 6.8% | 1.4% |
| Apr 2026 | 61.9% | 17.1% | 12.8% | 7% | 1.1% |
| May 2026 | 62.7% | 16% | 13% | 7.1% | 1.2% |
| Jun 2026 | 59.5% | 17.6% | 14.1% | 7.7% | 1% |
| Jul 2026 | 59.9% | 15.1% | 16% | 7.2% | 1.8% |
| Aug 2026 | 62.3% | 15.2% | 13.6% | 7.4% | 1.5% |
| Sep 2026 | — | — | — | — | — |
How has the Medela and Philips Avent comparison changed over the last 12 months?
3 findings
- Medela was ahead of Philips Avent in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Medela’s estimated Share of Search among breast pump brands worldwide moved from 58.2% to 62.3%, and its estimated monthly branded searches moved from 314K to 278K.
- Across the 11 months ending August 2026, Philips Avent’s estimated Share of Search among breast pump brands worldwide moved from 6.1% to 7.4%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for breast pump brands worldwide in August 2026?
1 change
In August 2026, Medela gained estimated Share of Search among breast pump brands worldwide, from 59.9% to 62.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Medela’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Medela
10 branded search terms
- breast pump medela
- medela
- medela breast pump
- medela com
- medela freestyle
- medela hands free
- medela swing maxi
- medela symphony
- medela wearable pump
- wearable pump medela
Philips Avent
1 branded search term
- avent bottles
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