Philips Avent vs Tommee Tippee:Which is searched more?
In September 2026, Tommee Tippee had more branded searches than Philips Avent among bottle sterilisers worldwide. Tommee Tippee was estimated to have 286K branded searches compared to Philips Avent’s 198K, and held a 27.7% Share of Search versus Philips Avent’s 19.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Philips Avent or Tommee Tippee?
Compare the bottle sterilisers people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tommee Tippee, Philips Avent. The figures are in the table below the chart.
View monthly share of search table
| Month | Baby Brezza | Tommee Tippee | MAM | Philips Avent | Dr. Brown's | Chicco |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.3% | 24.5% | 19.5% | 18.4% | 3.2% | 0.07% |
| Nov 2025 | 34.3% | 24.5% | 19.5% | 18.5% | 3.2% | 0.05% |
| Dec 2025 | 33.1% | 25.7% | 19% | 18.5% | 3.7% | 0.08% |
| Jan 2026 | 32% | 24.8% | 21.7% | 17.9% | 3.6% | 0.06% |
| Feb 2026 | 33% | 25.1% | 18.9% | 18.4% | 4.5% | 0.06% |
| Mar 2026 | 29.4% | 25.7% | 20.5% | 19.4% | 4.9% | 0.07% |
| Apr 2026 | 30.7% | 23.8% | 21% | 20.2% | 4.2% | 0.07% |
| May 2026 | 32% | 24.8% | 18.4% | 21.1% | 3.6% | 0.08% |
| Jun 2026 | 31.1% | 27.2% | 17.7% | 20.5% | 3.5% | 0.07% |
| Jul 2026 | 30.3% | 28.2% | 17.3% | 20% | 4.1% | 0.07% |
| Aug 2026 | 29% | 28.1% | 19.8% | 19.1% | 4% | 0.08% |
| Sep 2026 | 29.2% | 27.7% | 19.8% | 19.2% | 4% | 0.07% |
How has the Philips Avent and Tommee Tippee comparison changed over the last 12 months?
3 findings
- Tommee Tippee was ahead of Philips Avent in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Philips Avent’s estimated Share of Search among bottle sterilisers worldwide moved from 18.4% to 19.2%, and its estimated monthly branded searches held steady at 198K.
- Across the 12 months ending September 2026, Tommee Tippee’s estimated Share of Search among bottle sterilisers worldwide moved from 24.5% to 27.7%, and its estimated monthly branded searches moved from 263K to 286K.
How did search popularity change for bottle sterilisers worldwide in September 2026?
0 changes
Neither Philips Avent nor Tommee Tippee moved beyond provider rounding among bottle sterilisers in September 2026.
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How each brand is measured
Brandwave collects information about searches that people make online using Philips Avent’s and Tommee Tippee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Philips Avent
2 branded search terms
- avent bottles
- philips avent
Tommee Tippee
4 branded search terms
- tommee tippee
- tommee tippee bottles
- tommee tippee pacifier
- tommee tippee steriliser

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