Strepsils vs Vicks:Which is searched more?
In September 2026, Vicks had more branded searches than Strepsils among cold and flu brands worldwide. Vicks was estimated to have 1.2M branded searches compared to Strepsils’ 823K, and held a 45.8% Share of Search versus Strepsils’ 31.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Strepsils or Vicks?
Compare the cold, flu and sore throat remedy brands people reach. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vicks, Strepsils. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Strepsils | Sudafed | Difflam | Coldrex |
|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 28.4% | 15.6% | 3.1% | 2.6% |
| Nov 2025 | 47.6% | 30.9% | 16.9% | 2.8% | 1.9% |
| Dec 2025 | 49.5% | 27% | 18.1% | 3% | 2.4% |
| Jan 2026 | 49.8% | 27.2% | 18.2% | 2.4% | 2.4% |
| Feb 2026 | 47.3% | 26.1% | 21.4% | 2.9% | 2.4% |
| Mar 2026 | 45.4% | 27.3% | 22.3% | 3% | 2% |
| Apr 2026 | 42.6% | 31.7% | 21.2% | 2.9% | 1.6% |
| May 2026 | 43.9% | 33.4% | 18.3% | 3% | 1.3% |
| Jun 2026 | 46% | 34.5% | 15.4% | 3.1% | 0.93% |
| Jul 2026 | 46% | 34.5% | 15.4% | 3.1% | 0.93% |
| Aug 2026 | 46.2% | 32.2% | 17.6% | 2.9% | 1.1% |
| Sep 2026 | 45.8% | 31.7% | 17.3% | 2.8% | 2.3% |
How has the Strepsils and Vicks comparison changed over the last 12 months?
3 findings
- Vicks was ahead of Strepsils in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Strepsils’ estimated Share of Search among cold and flu brands worldwide moved from 28.4% to 31.7%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Vicks’ estimated Share of Search among cold and flu brands worldwide moved from 50.3% to 45.8%, and its estimated monthly branded searches moved from 1.5M to 1.2M.
How did search popularity change for cold and flu brands worldwide in September 2026?
2 changes
In September 2026, Strepsils lost estimated Share of Search among cold and flu brands worldwide, from 32.2% to 31.7%.
Estimated monthly branded searches for Vicks worldwide fell 18.2% over 12 measured months, from 1.5M to 1.2M in September 2026.
Other head-to-heads among cold and flu brands
How each brand is measured
Brandwave collects information about searches that people make online using Strepsils’ and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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