How popular isSudafed in search?
In September 2026, there were an estimated 450K branded searches for Sudafed worldwide which held steady over the last 12 months. Sudafed holds 17.3% estimated Share of Search among cold and flu brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cold and flu brands compete with Sudafed?
Share of Search by month for Vicks, Strepsils, Sudafed, Difflam, Coldrex. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Strepsils | Sudafed | Difflam | Coldrex |
|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 28.4% | 15.6% | 3.1% | 2.6% |
| Nov 2025 | 47.6% | 30.9% | 16.9% | 2.8% | 1.9% |
| Dec 2025 | 49.5% | 27% | 18.1% | 3% | 2.4% |
| Jan 2026 | 49.8% | 27.2% | 18.2% | 2.4% | 2.4% |
| Feb 2026 | 47.3% | 26.1% | 21.4% | 2.9% | 2.4% |
| Mar 2026 | 45.4% | 27.3% | 22.3% | 3% | 2% |
| Apr 2026 | 42.6% | 31.7% | 21.2% | 2.9% | 1.6% |
| May 2026 | 43.9% | 33.4% | 18.3% | 3% | 1.3% |
| Jun 2026 | 46% | 34.5% | 15.4% | 3.1% | 0.93% |
| Jul 2026 | 46% | 34.5% | 15.4% | 3.1% | 0.93% |
| Aug 2026 | 46.2% | 32.2% | 17.6% | 2.9% | 1.1% |
| Sep 2026 | 45.8% | 31.7% | 17.3% | 2.8% | 2.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 1.2M | +23.3% | -0.4 points | |
| 2, held 2nd | 31.7% | 823K | +22.3% | -0.5 points | |
| 3, held 3rd | 17.3% | 450K | +22.3% | -0.3 points | |
| 4, held 4th | 2.8% | 74K | +22.3% | 0 points | |
| 5, held 5th | 2.3% | 60.5K | +172.5% | +1.3 points |
1.
Vicks45.8%
Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share -0.4 points.
31.7%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share -0.5 points.
3.
Sudafed17.3%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share -0.3 points.
4.
Difflam2.8%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.
5.Coldrex
2.3%
Held 5th. 60.5K estimated branded searches, +172.5% vs prior month. Share +1.3 points.
Compare search popularity between Sudafed and its closest rivals
How has branded search demand for Sudafed changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sudafed worldwide held steady at 450K.
- Across the 12 months ending September 2026, Sudafed’s estimated Share of Search among cold and flu brands worldwide increased from 15.6% to 17.3%.
- Across the 12 months ending September 2026, Sudafed’s estimated Share of Search among cold and flu brands worldwide peaked at 22.3% in March 2026 and was lowest at 15.4% in June 2026.
How did search popularity change for cold and flu brands worldwide in September 2026?
4 changes
In September 2026, Coldrex gained estimated Share of Search among cold and flu brands worldwide, from 1.1% to 2.3%.
In September 2026, Strepsils lost estimated Share of Search among cold and flu brands worldwide, from 32.2% to 31.7%.
Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Estimated monthly branded searches for Vicks worldwide fell 18.2% over 12 measured months, from 1.5M to 1.2M in September 2026.
Where does Sudafed compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Nasal spray brands | 3rd of 8 | 17% | Show ranking |
| Cold and flu brands | 3rd of 5 | 17.3% | Shown above |
How is Sudafed measured?
Brandwave collects information about searches that people make online using Sudafed’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sudafed
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Is Sudafed your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.