Brandwave

Arm and Hammer vs Sudafed:Which is searched more?

In September 2026, Sudafed had more branded searches than Arm and Hammer among nasal spray brands worldwide. Sudafed was estimated to have 450K branded searches compared to Arm and Hammer’s 45.9K, and held a 17.4% Share of Search versus Arm and Hammer’s 1.8%. These are worldwide searches for English-language branded terms.

Share of Search among nasal spray brands worldwide in September 2026Which is more popular in search, Arm and Hammer or Sudafed?
Arm and Hammer1.8%45.9K searches
vs
Sudafed17.4%450K searches

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Which is more popular in search, Arm and Hammer or Sudafed?

Compare the nasal spray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arm and Hammer and Sudafed among nasal spray brands worldwide, by month

Share of Search by month for Sudafed, Arm and Hammer. The figures are in the table below the chart.

View monthly share of search table
MonthVicksBetadineSudafedOtrivinFloArm and HammerFessRhinocort
Oct 202548.5%23.4%15.6%5.7%2.5%1.6%1.4%1.2%
Nov 202544.6%25.5%17%6.2%2.8%1.4%1.3%1.3%
Dec 202546.7%22.5%18.4%6.7%2.1%1.3%1.1%1.1%
Jan 202646.4%22.4%18.3%6.7%2.6%1.3%1.3%1.1%
Feb 202644.1%21.2%21.2%6.4%3%1.4%1.3%1.3%
Mar 202640%25.5%20.8%6.2%3%1.7%1.5%1.3%
Apr 202637.4%29.1%19.5%5.8%3%2%1.8%1.4%
May 202638.5%30.7%16.8%5%3.6%2.1%1.8%1.5%
Jun 202641%31.9%14.3%4.3%3.5%2.2%1.6%1.3%
Jul 202640.6%31.7%14.2%4.3%4.2%2.2%1.9%1%
Aug 202641.2%29.7%16.3%4.9%3.4%2%1.5%0.98%
Sep 202644.1%26%17.4%5.2%3%1.8%1.6%1%

How has the Arm and Hammer and Sudafed comparison changed over the last 12 months?

  • Sudafed was ahead of Arm and Hammer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among nasal spray brands worldwide moved from 1.6% to 1.8%, and its estimated monthly branded searches held steady at 45.9K.
  • Across the 12 months ending September 2026, Sudafed’s estimated Share of Search among nasal spray brands worldwide moved from 15.6% to 17.4%, and its estimated monthly branded searches held steady at 450K.

How did search popularity change for nasal spray brands worldwide in September 2026?

  1. In September 2026, Sudafed gained estimated Share of Search among nasal spray brands worldwide, from 16.3% to 17.4%.

Other head-to-heads among nasal spray brands

How each brand is measured

Brandwave collects information about searches that people make online using Arm and Hammer’s and Sudafed’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arm and Hammer

2 branded search terms

  • arm and hammer
  • arm hammer

Sudafed

1 branded search term

  • sudafed

How the Brand Demand Index is measured

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