Brandwave

How popular isArm and Hammer in search?

In September 2026, there were an estimated 45.9K branded searches for Arm and Hammer worldwide which held steady over the last 12 months. Arm and Hammer holds 1.7% estimated Share of Search among nasal spray brands worldwide and is ranked 6th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vicks45%
  2. Betadine25.4%
  3. Sudafed17%
  4. Otrivin5.1%
  5. Flo3.2%
  6. Arm and Hammer1.7%
  7. Fess1.5%
  8. Rhinocort1%
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Which nasal spray brands compete with Arm and Hammer?

Arm and Hammer against nasal spray brands worldwide, by month

Share of Search by month for Vicks, Betadine, Sudafed, Otrivin, Flo, Arm and Hammer. The figures are in the table below the chart.

View monthly share of search table
MonthVicksBetadineSudafedOtrivinFloArm and HammerFessRhinocort
Oct 202549.4%22.8%15.3%5.6%2.9%1.6%1.4%1.1%
Nov 202546.3%24.6%16.4%6%2.9%1.4%1.2%1.2%
Dec 202548.4%21.6%17.7%6.5%2.4%1.2%1.1%1.1%
Jan 202647.9%21.4%17.5%6.4%3.3%1.2%1.3%1.1%
Feb 202645.3%20.5%20.5%6.1%3.7%1.4%1.2%1.2%
Mar 202641%24.7%20.2%6.1%3.7%1.7%1.5%1.2%
Apr 202638.2%28.5%19%5.7%3.5%1.9%1.7%1.4%
May 202639%29.7%16.2%4.9%4.9%2%1.8%1.5%
Jun 202640.9%30.7%13.7%4.1%5.6%2.1%1.5%1.2%
Jul 202640.8%30.6%13.7%4.1%5.9%2.1%1.8%1%
Aug 202641.9%29.2%15.9%4.8%3.9%2%1.4%0.96%
Sep 202645%25.4%17%5.1%3.2%1.7%1.5%1%

  1. 1.Vicks

    45%

    Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share +3.1 points.

  2. 2.Betadine

    25.4%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Sudafed

    17%

    Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +1.1 points.

  4. 4.Otrivin

    5.1%

    Held 4th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.

  5. 5.Flo

    3.2%

    Held 5th. 84.2K estimated branded searches, -6.1% vs prior month. Share -0.7 points.

  6. 6.Arm and Hammer

    1.7%

    Held 6th. 45.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

  7. 7.Fess

    1.5%

    Held 7th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  8. 8.Rhinocort

    1%

    Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

Compare search popularity between Arm and Hammer and its closest rivals

Every comparison with Arm and Hammer

How has branded search demand for Arm and Hammer changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Arm and Hammer worldwide held steady at 45.9K.
  • Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among nasal spray brands worldwide held steady, from 1.6% to 1.7%.

How did search popularity change for nasal spray brands worldwide in September 2026?

  1. In September 2026, Vicks gained estimated Share of Search among nasal spray brands worldwide, from 41.9% to 45%.

  2. In September 2026, Sudafed gained estimated Share of Search among nasal spray brands worldwide, from 15.9% to 17%.

  3. In September 2026, Betadine lost estimated Share of Search among nasal spray brands worldwide, from 29.2% to 25.4%.

  4. In September 2026, Flo lost estimated Share of Search among nasal spray brands worldwide, from 3.9% to 3.2%.

  5. Estimated monthly branded searches for Otrivin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  6. Estimated monthly branded searches for Rhinocort worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Arm and Hammer compete?

Arm and Hammer is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Puppy Pads brands5th of 80.35%Show ranking
Sensitive Skin brands8th of 80.56%Show ranking
Nasal spray brands6th of 81.7%Shown above
Toothpaste brands5th of 51.8%Show ranking
Diaper Pail Refills brands3rd of 46.2%Show ranking
Powder Detergent brands3rd of 510.6%Show ranking
Pet toothbrushes2nd of 625.4%Show ranking
Baking Powder brands2nd of 346.4%Show ranking

How is Arm and Hammer measured?

Brandwave collects information about searches that people make online using Arm and Hammer’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • arm and hammer
  • arm hammer

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How the Brand Demand Index is measured

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