Arm and Hammer vs Purex:Which is searched more?
In September 2026, Arm and Hammer had more branded searches than Purex among powder detergent brands worldwide. Arm and Hammer was estimated to have 45.9K branded searches compared to Purex’s 27.1K, and held a 62.7% Share of Search versus Purex’s 37%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Arm and Hammer or Purex?
Compare the powder detergent brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arm and Hammer, Purex. The figures are in the table below the chart.
View monthly share of search table
| Month | Arm and Hammer | Purex | Tide |
|---|---|---|---|
| Oct 2025 | 62.8% | 37.1% | 0.07% |
| Nov 2025 | 58% | 41.9% | 0.08% |
| Dec 2025 | 58% | 41.9% | 0.08% |
| Jan 2026 | 58.6% | 41.2% | 0.21% |
| Feb 2026 | 58% | 41.9% | 0.14% |
| Mar 2026 | 62.8% | 37.1% | 0.15% |
| Apr 2026 | 62.8% | 37.1% | 0.19% |
| May 2026 | 62.8% | 37.1% | 0.19% |
| Jun 2026 | 63.3% | 36.4% | 0.28% |
| Jul 2026 | 62.8% | 37.1% | 0.19% |
| Aug 2026 | 62.7% | 37% | 0.23% |
| Sep 2026 | 62.7% | 37% | 0.23% |
How has the Arm and Hammer and Purex comparison changed over the last 12 months?
3 findings
- Arm and Hammer was ahead of Purex in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Arm and Hammer’s estimated Share of Search among powder detergent brands worldwide moved from 62.8% to 62.7%, and its estimated monthly branded searches held steady at 45.9K.
- Across the 12 months ending September 2026, Purex’s estimated Share of Search among powder detergent brands worldwide moved from 37.1% to 37%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for powder detergent brands worldwide in September 2026?
0 changes
Neither Arm and Hammer nor Purex moved beyond provider rounding among powder detergent brands in September 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Arm and Hammer’s and Purex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arm and Hammer
2 branded search terms
- arm and hammer
- arm hammer
Purex
1 branded search term
- purex
Put your own brand in this comparison
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