How popular isOral-B in search?

In August 2026, there were an estimated 760K branded searches for Oral-B worldwide which is down 9.8% over the last 11 months. Oral-B holds 45.3% estimated Share of Search among toothpaste brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which toothpaste brands compete with Oral-B?

Oral-B against toothpaste brands worldwide, by month

Month	Oral-B	Colgate	Sensodyne	Crest	Arm and Hammer
Oct 2025	47.8%	25.6%	20.9%	3.4%	2.3%
Nov 2025	58.7%	18.3%	18.3%	3%	1.6%
Dec 2025	56%	19.5%	19.5%	3.2%	1.8%
Jan 2026	48.2%	20.6%	25.2%	4.1%	1.9%
Feb 2026	45.9%	24%	24%	3.9%	2.2%
Mar 2026	43.1%	27.5%	22.5%	4.5%	2.5%
Apr 2026	45.1%	24.1%	24.1%	4%	2.7%
May 2026	45.1%	24.1%	24.1%	4%	2.7%
Jun 2026	45.7%	23.9%	23.9%	3.9%	2.6%
Jul 2026	45.7%	23.9%	23.9%	3.9%	2.6%
Aug 2026	45.3%	26.8%	21.9%	3.6%	2.4%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Oral-B Procter & Gamble	45.3%	760K	+7.8%	-0.5 points
2, held 2nd	Colgate	26.8%	450K	+22.3%	+2.9 points
3, held 3rd	Sensodyne	21.9%	368K	0%	-1.9 points
4, held 4th	Crest	3.6%	60.5K	0%	-0.3 points
5, held 5th	Arm and Hammer	2.4%	40.5K	0%	-0.2 points

1.Oral-B
45.3%
Held 1st. 760K estimated branded searches, +7.8% vs prior month. Share -0.5 points.
2.Colgate
26.8%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2.9 points.
3.Sensodyne
21.9%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.Crest
3.6%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Arm and Hammer
2.4%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Oral-B and its closest rivals

How has branded search demand for Oral-B changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Oral-B worldwide fell from 842K to 760K.
Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among toothpaste brands worldwide decreased from 47.8% to 45.3%.
Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among toothpaste brands worldwide peaked at 58.7% in November 2025 and was lowest at 43.1% in March 2026.

How did search popularity change for toothpaste brands worldwide in August 2026?

2 changes

In August 2026, Colgate gained estimated Share of Search among toothpaste brands worldwide, from 23.9% to 26.8%.
In August 2026, Sensodyne lost estimated Share of Search among toothpaste brands worldwide, from 23.9% to 21.9%.

Where does Oral-B compete?

Oral-B is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Toothbrush head brands	2nd of 5	28.4%	Show ranking
Water flosser brands	2nd of 5	34%	Show ranking
Mouthwash brands	1st of 5	44.5%	Show ranking
Toothpaste brands	1st of 5	45.3%	Shown above
Tooth whitening products	1st of 6	54%	Show ranking
Electric toothbrush brands	1st of 5	57.6%	Show ranking

How is Oral-B measured?

Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms