Water flosser brands:Which brands are most popular in search?
In August 2026, Philips was the most searched among water flosser brands worldwide, with an estimated 1.1M branded searches and 49.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the water flosser brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips, Oral-B, Waterpik, Panasonic. The figures are in the table below the chart.
View monthly share of search table
| Month | Philips | Oral-B | Waterpik | Panasonic | Nicefeel |
|---|---|---|---|---|---|
| Oct 2025 | 44% | 34.3% | 15% | 6.7% | 0.04% |
| Nov 2025 | 43.2% | 39.8% | 12.4% | 4.6% | 0.02% |
| Dec 2025 | 47.4% | 36.1% | 12.6% | 3.8% | 0.03% |
| Jan 2026 | 46.2% | 36.4% | 12.7% | 4.6% | 0.03% |
| Feb 2026 | 47% | 34% | 14.5% | 4.4% | 0.03% |
| Mar 2026 | 46.6% | 34.3% | 14.7% | 4.4% | 0.05% |
| Apr 2026 | 46.9% | 34.4% | 15% | 3.7% | 0.05% |
| May 2026 | 46.1% | 34.9% | 15.3% | 3.7% | 0.04% |
| Jun 2026 | 45.7% | 35.4% | 15.1% | 3.7% | 0.04% |
| Jul 2026 | 49.4% | 33% | 14.1% | 3.5% | 0.05% |
| Aug 2026 | 49.2% | 34% | 13.5% | 3.3% | 0.06% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.2% | 1.1M | +4.3% | -0.2 points | |
| 2, held 2nd | 34% | 760K | +7.8% | +1 points | |
| 3, held 3rd | 13.5% | 301K | 0% | -0.6 points | |
| 4, held 4th | 3.3% | 74K | 0% | -0.2 points | |
| 5, held 5th | 0.06% | 1.3K | +30% | 0 points |
1.
Philips
49.2%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -0.2 points.
2.
Oral-B34%
Held 2nd. 760K estimated branded searches, +7.8% vs prior month. Share +1 points.
3.
Waterpik13.5%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.6 points.
3.3%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.Nicefeel
0.06%
Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Philips vs Oral-B: compare search popularity
- Philips vs Waterpik: compare search popularity
Philips vs Panasonic: compare search popularity
- Oral-B vs Waterpik: compare search popularity
- Compare any of these brands
Which brand is most popular in search among water flosser brands worldwide?
5 brands
In August 2026, Philips was the most searched among water flosser brands worldwide, with an estimated 1.1M branded searches and 49.2% estimated Share of Search within this set. Oral-B is in 2nd place, 15.3 percentage points behind at 34% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Philips | 44% → 49.2% | 49.4%Jul 2026 | 43.2%Nov 2025 | 1st |
| Oral-B | 34.3% → 34% | 39.8%Nov 2025 | 33%Jul 2026 | 2nd |
| Waterpik | 15% → 13.5% | 15.3%May 2026 | 12.4%Nov 2025 | 3rd |
| Panasonic | 6.7% → 3.3% | 6.7%Oct 2025 | 3.3%Aug 2026 | 4th |
| Nicefeel | 0.04% → 0.06% | 0.06%Aug 2026 | 0.02%Nov 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among water flosser brands worldwide increased from 44% to 49.2%.
- Across the 11 months ending August 2026, Waterpik’s estimated Share of Search among water flosser brands worldwide decreased from 15% to 13.5%.
- Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among water flosser brands worldwide decreased from 6.7% to 3.3%.
- Across the 11 months ending August 2026, Philips’ estimated Share of Search among water flosser brands worldwide peaked at 49.4% in July 2026 and was lowest at 43.2% in November 2025.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among water flosser brands worldwide peaked at 39.8% in November 2025 and was lowest at 33% in July 2026.
- Across the 11 months ending August 2026, Waterpik’s estimated Share of Search among water flosser brands worldwide peaked at 15.3% in May 2026 and was lowest at 12.4% in November 2025.
- Across the 11 months ending August 2026, Oral-B and Nicefeel held steady: their estimated Share of Search among water flosser brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for water flosser brands worldwide in August 2026?
4 changes
In August 2026, Oral-B gained estimated Share of Search among water flosser brands worldwide, from 33% to 34%.
In August 2026, Waterpik lost estimated Share of Search among water flosser brands worldwide, from 14.1% to 13.5%.
Estimated monthly branded searches for Nicefeel worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.
Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.
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