How popular isOral-B in search?

In August 2026, there were an estimated 760K branded searches for Oral-B worldwide which is down 9.8% over the last 11 months. Oral-B holds 34% estimated Share of Search among water flosser brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which water flosser brands compete with Oral-B?

Oral-B against water flosser brands worldwide, by month

Month	Philips	Oral-B	Waterpik	Panasonic	Nicefeel
Oct 2025	44%	34.3%	15%	6.7%	0.04%
Nov 2025	43.2%	39.8%	12.4%	4.6%	0.02%
Dec 2025	47.4%	36.1%	12.6%	3.8%	0.03%
Jan 2026	46.2%	36.4%	12.7%	4.6%	0.03%
Feb 2026	47%	34%	14.5%	4.4%	0.03%
Mar 2026	46.6%	34.3%	14.7%	4.4%	0.05%
Apr 2026	46.9%	34.4%	15%	3.7%	0.05%
May 2026	46.1%	34.9%	15.3%	3.7%	0.04%
Jun 2026	45.7%	35.4%	15.1%	3.7%	0.04%
Jul 2026	49.4%	33%	14.1%	3.5%	0.05%
Aug 2026	49.2%	34%	13.5%	3.3%	0.06%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Philips	49.2%	1.1M	+4.3%	-0.2 points
2, held 2nd	Oral-B Procter & Gamble	34%	760K	+7.8%	+1 points
3, held 3rd	Waterpik	13.5%	301K	0%	-0.6 points
4, held 4th	Panasonic	3.3%	74K	0%	-0.2 points
5, held 5th	Nicefeel	0.06%	1.3K	+30%	0 points

1.Philips
49.2%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -0.2 points.
2.Oral-B
34%
Held 2nd. 760K estimated branded searches, +7.8% vs prior month. Share +1 points.
3.Waterpik
13.5%
Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.Panasonic
3.3%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.Nicefeel
0.06%
Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Oral-B and its closest rivals

How has branded search demand for Oral-B changed worldwide over the last 12 months?

2 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Oral-B worldwide fell from 842K to 760K.
Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among water flosser brands worldwide peaked at 39.8% in November 2025 and was lowest at 33% in July 2026.

How did search popularity change for water flosser brands worldwide in August 2026?

4 changes

In August 2026, Oral-B gained estimated Share of Search among water flosser brands worldwide, from 33% to 34%.
In August 2026, Waterpik lost estimated Share of Search among water flosser brands worldwide, from 14.1% to 13.5%.
Estimated monthly branded searches for Nicefeel worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.
Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.

Where does Oral-B compete?

Oral-B is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Toothbrush head brands	2nd of 5	28.4%	Show ranking
Water flosser brands	2nd of 5	34%	Shown above
Mouthwash brands	1st of 5	44.5%	Show ranking
Toothpaste brands	1st of 5	45.3%	Show ranking
Tooth whitening products	1st of 6	54%	Show ranking
Electric toothbrush brands	1st of 5	57.6%	Show ranking

How is Oral-B measured?

Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms