Oral-B vs Parodontax:Which is searched more?

Name: Oral-B vs Parodontax: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Oral-B had more branded searches than Parodontax among toothpaste brands worldwide. Oral-B had about 669,000 branded searches, while Parodontax had 201,000. Oral-B made up 26% of all toothpaste brand searches we track, and Parodontax accounted for 7.8%. These are worldwide searches for English-language branded terms.

Share of searches among toothpaste brands worldwide in September 2026Is Oral-B or Parodontax more popular in search?

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Is Oral-B or Parodontax more popular in search?

Compare the toothpaste brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Oral-B and Parodontax among toothpaste brands worldwide, by month

Month	Sensodyne	Colgate	Oral-B	Parodontax	Crest	Arm and Hammer
Oct 2025	29.7%	27.5%	31.3%	8.4%	2.5%	0.62%
Nov 2025	27.6%	22.1%	39.7%	7.7%	2.3%	0.56%
Dec 2025	29.5%	22.7%	35.4%	9.5%	2.3%	0.57%
Jan 2026	34.6%	24.5%	28.2%	9.2%	2.8%	0.68%
Feb 2026	33.9%	26.7%	27.2%	8.9%	2.7%	0.66%
Mar 2026	31.4%	30.7%	24.5%	9.8%	3%	0.59%
Apr 2026	33.9%	29.4%	25.3%	8.3%	2.5%	0.61%
May 2026	32.6%	28.9%	26.6%	8.7%	2.6%	0.64%
Jun 2026	33.2%	28.2%	26.6%	8.7%	2.6%	0.64%
Jul 2026	34.8%	28.3%	25.4%	8.3%	2.5%	0.61%
Aug 2026	33.2%	29.8%	26.1%	7.8%	2.4%	0.7%
Sep 2026	34.6%	28.6%	26%	7.8%	2.3%	0.7%

How has the Oral-B and Parodontax comparison changed over the last 12 months?

3 findings

Oral-B was ahead of Parodontax in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Oral-B’s share of searches among toothpaste brands worldwide moved from 31.3% to 26%, and its estimated monthly branded searches moved from 751K to 669K.
Across the 12 months ending September 2026, Parodontax’s share of searches among toothpaste brands worldwide moved from 8.4% to 7.8%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for toothpaste brands worldwide in September 2026?

2 changes

Parodontax’s share of searches among toothpaste brands worldwide has lost ground for 3 months in a row, from 8.7% to 7.8% in September 2026.
Estimated monthly branded searches for Oral-B worldwide fell 10.9% over 12 measured months, from 751K to 669K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Oral-B’s and Parodontax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.