Brandwave

How popular isParodontax?

In September 2026, people searched for Parodontax by name about 201,000 times worldwide, about the same as the previous year. These searches made up 7.8% of all global toothpaste brand searches, placing Parodontax fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about toothpaste brands, Parodontax appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Parodontax is the fourth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. SensodyneShare of searches 34.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. ColgateShare of searches 28.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Oral-BShare of searches 26%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ParodontaxShare of searches 7.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. CrestShare of searches 2.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top toothpaste brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Parodontax was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Parodontax is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Crest2nd
  3. Sensodyne3rd
  4. Arm and Hammer4th
  5. Parodontax5th
  6. Oral-B–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sensodyne5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parodontax3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arm and Hammer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oral-B0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toothpaste brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which toothpaste brands compete with Parodontax?

Parodontax against toothpaste brands worldwide, by month

Share of searches by month for Sensodyne, Colgate, Oral-B, Parodontax, Crest. The figures are in the table below the chart.

View monthly share of searches table
MonthSensodyneColgateOral-BParodontaxCrestArm and Hammer
Oct 202529.7%27.5%31.3%8.4%2.5%0.62%
Nov 202527.6%22.1%39.7%7.7%2.3%0.56%
Dec 202529.5%22.7%35.4%9.5%2.3%0.57%
Jan 202634.6%24.5%28.2%9.2%2.8%0.68%
Feb 202633.9%26.7%27.2%8.9%2.7%0.66%
Mar 202631.4%30.7%24.5%9.8%3%0.59%
Apr 202633.9%29.4%25.3%8.3%2.5%0.61%
May 202632.6%28.9%26.6%8.7%2.6%0.64%
Jun 202633.2%28.2%26.6%8.7%2.6%0.64%
Jul 202634.8%28.3%25.4%8.3%2.5%0.61%
Aug 202633.2%29.8%26.1%7.8%2.4%0.7%
Sep 202634.6%28.6%26%7.8%2.3%0.7%

  1. 1.Sensodyne

    34.6%

    Held 1st. 891K estimated branded searches, +4.4% vs prior month. Share +1.4 points.

  2. 2.Colgate

    28.6%

    Held 2nd. 736K estimated branded searches, -3.9% vs prior month. Share -1.3 points.

  3. 3.Oral-B

    26%

    Held 3rd. 669K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Parodontax

    7.8%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Crest

    2.3%

    Held 5th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Arm and Hammer

    0.7%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Parodontax and its closest rivals

Every comparison with Parodontax

5 comparisons

How has branded search demand for Parodontax changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Parodontax worldwide held steady at 201K.
  • Across the 12 months ending September 2026, Parodontax’s share of searches among toothpaste brands worldwide decreased from 8.4% to 7.8%.
  • Across the 12 months ending September 2026, Parodontax’s share of searches among toothpaste brands worldwide peaked at 9.8% in March 2026 and was lowest at 7.7% in November 2025.

How did search popularity change for toothpaste brands worldwide in September 2026?

5 changes

  1. In September 2026, Sensodyne gained share of searches among toothpaste brands worldwide, from 33.2% to 34.6%.

  2. In September 2026, Colgate lost share of searches among toothpaste brands worldwide, from 29.8% to 28.6%.

  3. Parodontax’s share of searches among toothpaste brands worldwide has lost ground for 3 months in a row, from 8.7% to 7.8% in September 2026.

  4. Estimated monthly branded searches for Arm and Hammer worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Oral-B worldwide fell 10.9% over 12 measured months, from 751K to 669K in September 2026.

How are Parodontax’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Parodontax’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • parodontax

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How the Brand Demand Index is measured

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