Crest vs Parodontax:Which is more popular?

Name: Crest vs Parodontax: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Parodontax had more branded searches than Crest among toothpaste brands worldwide. Parodontax had about 201,000 branded searches, while Crest had 60,500. Parodontax made up 7.8% of all toothpaste brand searches we track, and Crest accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about toothpaste brands, Crest appeared in four of the five answers and Parodontax in three. Crest was mentioned before Parodontax in four out of five answers.

Among toothpaste brands worldwide in September 2026

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Top toothpaste brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crest was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Parodontax was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Crest was listed before Parodontax in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Sensodyne	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Colgate	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Crest	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Parodontax	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Arm and Hammer	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Oral-B	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Sensodyne5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Crest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Parodontax3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Arm and Hammer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oral-B0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toothpaste brands

5 answers

Asked ChatGPT
“Which toothpaste brand should I buy?”
1. 1Colgate
2. 2Sensodyne
3. 3Crest
Asked ChatGPT
“What are the best toothpaste brands?”
1. 1Crest
2. 2Colgate
3. 3Sensodyne
4. 4Arm and Hammer
5. 5Parodontax
Asked ChatGPT
“What's the best toothpaste brand for daily brushing?”
1. 1Colgate
2. 2Crest
3. 3Sensodyne
Searched Google, AI Overview
“toothpaste brands”
1. 1Crest
2. 2Colgate
3. 3Sensodyne
4. 4Arm and Hammer
5. 5Parodontax
Searched Google, AI Overview
“best toothpaste”
1. 1Colgate
2. 2Sensodyne
3. 3Parodontax

Not named in any answer:

Oral-B

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Crest or Parodontax more popular in search?

This chart shows how often people search Google for Crest and Parodontax by name. Each line represents a brand's share of searches for all six toothpaste brands we track, month by month, from English-language searches worldwide.

Crest and Parodontax among toothpaste brands worldwide, by month

Month	Sensodyne	Colgate	Oral-B	Parodontax	Crest	Arm and Hammer
Oct 2025	29.7%	27.5%	31.3%	8.4%	2.5%	0.62%
Nov 2025	27.6%	22.1%	39.7%	7.7%	2.3%	0.56%
Dec 2025	29.5%	22.7%	35.4%	9.5%	2.3%	0.57%
Jan 2026	34.6%	24.5%	28.2%	9.2%	2.8%	0.68%
Feb 2026	33.9%	26.7%	27.2%	8.9%	2.7%	0.66%
Mar 2026	31.4%	30.7%	24.5%	9.8%	3%	0.59%
Apr 2026	33.9%	29.4%	25.3%	8.3%	2.5%	0.61%
May 2026	32.6%	28.9%	26.6%	8.7%	2.6%	0.64%
Jun 2026	33.2%	28.2%	26.6%	8.7%	2.6%	0.64%
Jul 2026	34.8%	28.3%	25.4%	8.3%	2.5%	0.61%
Aug 2026	33.2%	29.8%	26.1%	7.8%	2.4%	0.7%
Sep 2026	34.6%	28.6%	26%	7.8%	2.3%	0.7%

How has the Crest and Parodontax comparison changed over the last 12 months?

3 findings

Parodontax was ahead of Crest in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Crest’s share of searches among toothpaste brands worldwide moved from 2.5% to 2.3%, and its estimated monthly branded searches held steady at 60.5K.
Across the 12 months ending September 2026, Parodontax’s share of searches among toothpaste brands worldwide moved from 8.4% to 7.8%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for toothpaste brands worldwide in September 2026?

1 change

Parodontax’s share of searches among toothpaste brands worldwide has lost ground for 3 months in a row, from 8.7% to 7.8% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crest’s and Parodontax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.