How popular isCrest in search?
In August 2026, there were an estimated 60.5K branded searches for Crest worldwide which held steady over the last 11 months. Crest holds 3.6% estimated Share of Search among toothpaste brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Oral-B45.3%
Colgate26.8%
Sensodyne21.9%
Crest3.6%
Arm and Hammer2.4%
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Which toothpaste brands compete with Crest?
Share of Search by month for Oral-B, Colgate, Sensodyne, Crest, Arm and Hammer. The figures are in the table below the chart.
View monthly share of search table
| Month | Oral-B | Colgate | Sensodyne | Crest | Arm and Hammer |
|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 25.6% | 20.9% | 3.4% | 2.3% |
| Nov 2025 | 58.7% | 18.3% | 18.3% | 3% | 1.6% |
| Dec 2025 | 56% | 19.5% | 19.5% | 3.2% | 1.8% |
| Jan 2026 | 48.2% | 20.6% | 25.2% | 4.1% | 1.9% |
| Feb 2026 | 45.9% | 24% | 24% | 3.9% | 2.2% |
| Mar 2026 | 43.1% | 27.5% | 22.5% | 4.5% | 2.5% |
| Apr 2026 | 45.1% | 24.1% | 24.1% | 4% | 2.7% |
| May 2026 | 45.1% | 24.1% | 24.1% | 4% | 2.7% |
| Jun 2026 | 45.7% | 23.9% | 23.9% | 3.9% | 2.6% |
| Jul 2026 | 45.7% | 23.9% | 23.9% | 3.9% | 2.6% |
| Aug 2026 | 45.3% | 26.8% | 21.9% | 3.6% | 2.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.3% | 760K | +7.8% | -0.5 points | |
| 2, held 2nd | 26.8% | 450K | +22.3% | +2.9 points | |
| 3, held 3rd | 21.9% | 368K | 0% | -1.9 points | |
| 4, held 4th | 3.6% | 60.5K | 0% | -0.3 points | |
| 5, held 5th | 2.4% | 40.5K | 0% | -0.2 points |
1.
Oral-B45.3%
Held 1st. 760K estimated branded searches, +7.8% vs prior month. Share -0.5 points.
2.
Colgate26.8%
Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +2.9 points.
21.9%
Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -1.9 points.
4.
Crest3.6%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.4%
Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare search popularity between Crest and its closest rivals
How has branded search demand for Crest changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Crest worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Crest’s estimated Share of Search among toothpaste brands worldwide peaked at 4.5% in March 2026 and was lowest at 3% in November 2025.
How did search popularity change for toothpaste brands worldwide in August 2026?
2 changes
In August 2026, Colgate gained estimated Share of Search among toothpaste brands worldwide, from 23.9% to 26.8%.
In August 2026, Sensodyne lost estimated Share of Search among toothpaste brands worldwide, from 23.9% to 21.9%.
Where does Crest compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Toothpaste brands | 4th of 5 | 3.6% | Shown above |
| Tooth whitening products | 4th of 6 | 4.3% | Show ranking |
How is Crest measured?
Brandwave collects information about searches that people make online using Crest’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- crest toothpaste
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Is Crest your brand?
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