Brandwave

Corsodyl vs Crest:Which is more popular?

In September 2026, Corsodyl had more branded searches than Crest among oral care brands worldwide. Corsodyl had about 107,000 branded searches, while Crest had 60,500. Corsodyl made up 2.8% of all oral care brand searches we track, and Crest accounted for 1.6%. When we asked ChatGPT and Google AI Overviews about oral care brands, Crest appeared in all five answers and Corsodyl in none.

Among oral care brands worldwide in September 2026

Who do people search for more?

Corsodyl, about 77% more searches than Crest

Corsodyl 107K searchesCrest 60.5K searches

Who does AI mention more?

Crest, mentioned in every answer we collected

Crest in 5 of 5Corsodyl in 0 of 5

Who does AI recommend more?

Crest, the only one of the two named

Crest first in 5Corsodyl never named

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Top oral care brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crest appeared in all five answers. Corsodyl did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Crest2nd
  3. Sensodyne3rd
  4. TheraBreath4th
  5. Listerine5th
  6. Oral-B6th
  7. Philips Sonicare7th
  8. Waterpik8th
  9. Corsodyl–
  10. Macleans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crest5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sensodyne4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • TheraBreath3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oral-B2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Listerine2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Sonicare1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Waterpik1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Corsodyl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Macleans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about oral care brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Corsodyl or Crest more popular in search?

This chart shows how often people search Google for Corsodyl and Crest by name. Each line represents a brand's share of searches for all ten oral care brands we track, month by month, from English-language searches worldwide.

Corsodyl and Crest among oral care brands worldwide, by month

Share of searches by month for Corsodyl, Crest. The figures are in the table below the chart.

View monthly share of searches table
MonthSensodyneColgateOral-BListerinePhilips SonicareWaterpikTheraBreathCorsodylCrestMacleans
Oct 202520.1%18.6%21.2%12.3%6.9%10.4%4.5%3%1.7%1.1%
Nov 202518.9%15.1%27.2%10%9.6%9.6%4.2%2.8%1.6%1.1%
Dec 202520.3%15.6%24.4%10.2%9.8%9.8%4.5%2.8%1.6%1.1%
Jan 202624.5%17.3%20%12.1%6.6%8%5.6%2.9%2%1.1%
Feb 202622.9%18.1%18.4%13.4%6%9%5.9%3.2%1.8%1.2%
Mar 202621.8%21.4%17.1%12.6%6.9%8.4%5.4%3.2%2.1%1.1%
Apr 202623.3%20.3%17.5%12.7%5.7%8.6%6%3%1.7%1.2%
May 202622.5%19.9%18.3%13.1%6%9%5.1%3.2%1.8%0.99%
Jun 202623.4%19.9%18.8%11.7%6.1%9.2%5.2%2.9%1.8%1%
Jul 202624.1%19.6%17.6%12.8%5.8%8.6%5.6%3.1%1.7%0.95%
Aug 202623.1%20.7%18.1%12.5%6.7%8.1%5.7%2.5%1.6%0.9%
Sep 202623.7%19.6%17.8%11.9%8%8%5.6%2.8%1.6%1.1%

How has the Corsodyl and Crest comparison changed over the last 12 months?

3 findings
  • Corsodyl was ahead of Crest in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Corsodyl’s share of searches among oral care brands worldwide moved from 3% to 2.8%, and its estimated monthly branded searches held steady at 107K.
  • Across the 12 months ending September 2026, Crest’s share of searches among oral care brands worldwide moved from 1.7% to 1.6%, and its estimated monthly branded searches held steady at 60.5K.

How did search popularity change for oral care brands worldwide in September 2026?

0 changes

Neither Corsodyl nor Crest moved beyond provider rounding among oral care brands in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Corsodyl’s and Crest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Corsodyl

2 branded search terms

  • corsodyl
  • corsodyl mouthwash

Crest

1 branded search term

  • crest toothpaste

How the Brand Demand Index is measured

Other head-to-heads among oral care brands

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