Brandwave

Arm and Hammer vs Parodontax:Which is more popular?

In September 2026, Parodontax had more branded searches than Arm and Hammer among toothpaste brands worldwide. Parodontax had about 201,000 branded searches, while Arm and Hammer had 18,100. Parodontax made up 7.8% of all toothpaste brand searches we track, and Arm and Hammer accounted for 0.7%. When we asked ChatGPT and Google AI Overviews about toothpaste brands, Parodontax appeared in three of the five answers and Arm and Hammer in two. Arm and Hammer was mentioned before Parodontax in two out of three answers that named either.

Among toothpaste brands worldwide in September 2026

Who do people search for more?

Parodontax, about 11 searches for every 1 for Arm and Hammer

Parodontax 201K searchesArm and Hammer 18.1K searches

Who does AI mention more?

Parodontax, mentioned in 3 of 5 answers, Arm and Hammer in 2

Parodontax in 3 of 5Arm and Hammer in 2 of 5

Who does AI recommend more?

Arm and Hammer, named ahead of Parodontax in 2 of 3 answers

Arm and Hammer first in 2Parodontax first in 1

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Top toothpaste brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Parodontax was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Arm and Hammer was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Arm and Hammer was listed before Parodontax in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Colgate1st
  2. Crest2nd
  3. Sensodyne3rd
  4. Arm and Hammer4th
  5. Parodontax5th
  6. Oral-B–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sensodyne5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Colgate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Crest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parodontax3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arm and Hammer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oral-B0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toothpaste brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Arm and Hammer or Parodontax more popular in search?

This chart shows how often people search Google for Arm and Hammer and Parodontax by name. Each line represents a brand's share of searches for all six toothpaste brands we track, month by month, from English-language searches worldwide.

Arm and Hammer and Parodontax among toothpaste brands worldwide, by month

Share of searches by month for Parodontax, Arm and Hammer. The figures are in the table below the chart.

View monthly share of searches table
MonthSensodyneColgateOral-BParodontaxCrestArm and Hammer
Oct 202529.7%27.5%31.3%8.4%2.5%0.62%
Nov 202527.6%22.1%39.7%7.7%2.3%0.56%
Dec 202529.5%22.7%35.4%9.5%2.3%0.57%
Jan 202634.6%24.5%28.2%9.2%2.8%0.68%
Feb 202633.9%26.7%27.2%8.9%2.7%0.66%
Mar 202631.4%30.7%24.5%9.8%3%0.59%
Apr 202633.9%29.4%25.3%8.3%2.5%0.61%
May 202632.6%28.9%26.6%8.7%2.6%0.64%
Jun 202633.2%28.2%26.6%8.7%2.6%0.64%
Jul 202634.8%28.3%25.4%8.3%2.5%0.61%
Aug 202633.2%29.8%26.1%7.8%2.4%0.7%
Sep 202634.6%28.6%26%7.8%2.3%0.7%

How has the Arm and Hammer and Parodontax comparison changed over the last 12 months?

3 findings
  • Parodontax was ahead of Arm and Hammer in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arm and Hammer’s share of searches among toothpaste brands worldwide moved from 0.62% to 0.7%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
  • Across the 12 months ending September 2026, Parodontax’s share of searches among toothpaste brands worldwide moved from 8.4% to 7.8%, and its estimated monthly branded searches held steady at 201K.

How did search popularity change for toothpaste brands worldwide in September 2026?

2 changes

  1. Parodontax’s share of searches among toothpaste brands worldwide has lost ground for 3 months in a row, from 8.7% to 7.8% in September 2026.

  2. Estimated monthly branded searches for Arm and Hammer worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Arm and Hammer’s and Parodontax’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arm and Hammer

1 branded search term

  • arm & hammer

Parodontax

1 branded search term

  • parodontax

How the Brand Demand Index is measured

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