How popular isOral-B in search?

In August 2026, there were an estimated 760K branded searches for Oral-B worldwide which is down 9.8% over the last 11 months. Oral-B holds 28.4% estimated Share of Search among toothbrush head brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which toothbrush head brands compete with Oral-B?

Oral-B against toothbrush head brands worldwide, by month

Month	Philips	Oral-B	Colgate	Burwood	Brushmo
Oct 2025	40.4%	31.5%	16.8%	11.3%	0.01%
Nov 2025	40.9%	37.7%	11.8%	9.6%	0.01%
Dec 2025	44.5%	33.9%	11.8%	9.7%	0.02%
Jan 2026	41.7%	32.8%	14%	11.5%	0.02%
Feb 2026	41.5%	30%	15.7%	12.8%	0.01%
Mar 2026	38.6%	28.4%	18.1%	14.8%	0.02%
Apr 2026	39.7%	29.1%	15.6%	15.6%	0.02%
May 2026	39%	29.5%	15.8%	15.8%	0.02%
Jun 2026	38.7%	30%	15.6%	15.6%	0.02%
Jul 2026	42.3%	28.2%	14.7%	14.7%	0.02%
Aug 2026	41.1%	28.4%	16.8%	13.7%	0.01%
Sep 2026	—	—	—	—	—

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Philips	41.1%	1.1M	+4.3%	-1.2 points
2, held 2nd	Oral-B Procter & Gamble	28.4%	760K	+7.8%	+0.1 points
3, moved from 4th to 3rd	Colgate	16.8%	450K	+22.3%	+2.1 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Burwood	13.7%	368K	0%	-1 pointsmoved from 3rd to 4th
5, held 5th	Brushmo	0.01%	390	0%	0 points

1.Philips
41.1%
Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -1.2 points.
2.Oral-B
28.4%
Held 2nd. 760K estimated branded searches, +7.8% vs prior month. Share +0.1 points.
3.Colgate
16.8%
Moved from 4th to 3rd. 450K estimated branded searches, +22.3% vs prior month. Share +2.1 points.
4.Burwood
13.7%
Moved from 3rd to 4th. 368K estimated branded searches, 0% vs prior month. Share -1 points.
5.Brushmo
0.01%
Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Oral-B and its closest rivals

How has branded search demand for Oral-B changed worldwide over the last 12 months?

3 findings

Across the 11 months ending August 2026, estimated monthly branded searches for Oral-B worldwide fell from 842K to 760K.
Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among toothbrush head brands worldwide decreased from 31.5% to 28.4%.
Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among toothbrush head brands worldwide peaked at 37.7% in November 2025 and was lowest at 28.2% in July 2026.

How did search popularity change for toothbrush head brands worldwide in August 2026?

4 changes

In August 2026, Colgate overtook Burwood to rank 3rd among toothbrush head brands worldwide, at 16.8%.
In August 2026, Philips lost estimated Share of Search among toothbrush head brands worldwide, from 42.3% to 41.1%.
In August 2026, Burwood lost estimated Share of Search among toothbrush head brands worldwide, from 14.7% to 13.7%.
Estimated monthly branded searches for Brushmo worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

Where does Oral-B compete?

Oral-B is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Toothbrush head brands	2nd of 5	28.4%	Shown above
Water flosser brands	2nd of 5	34%	Show ranking
Mouthwash brands	1st of 5	44.5%	Show ranking
Toothpaste brands	1st of 5	45.3%	Show ranking
Tooth whitening products	1st of 6	54%	Show ranking
Electric toothbrush brands	1st of 5	57.6%	Show ranking

How is Oral-B measured?

Brandwave collects information about searches that people make online using Oral-B’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms