Brandwave

Teeth whitening brands:Which are searched most?

In September 2026, Hismile was the most searched among teeth whitening brands worldwide, with an estimated 142K branded searches and 34.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hismile34.7%
  2. Colgate Optic White27%
  3. Opalescence27%
  4. Crest 3D White9.9%
  5. Snow1.3%

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Share of SearchLeaderboard

Compare the teeth whitening brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among teeth whitening brands worldwide, by month

Share of Search by month for Hismile, Colgate Optic White, Opalescence, Crest 3D White. The figures are in the table below the chart.

View monthly share of search table
MonthHismileColgate Optic WhiteOpalescenceCrest 3D WhiteSnow
Oct 202542.8%18.1%26.9%9.9%2.3%
Nov 202557.6%13.4%19.8%7.3%1.9%
Dec 202550.8%15.4%22.8%8.4%2.6%
Jan 202646.4%18.5%22.5%10.1%2.6%
Feb 202646.9%16.8%25%9.2%2.2%
Mar 202649.3%17.1%20.7%11.4%1.5%
Apr 202644.8%19.4%23.6%10.6%1.6%
May 202640.6%20.9%25.5%11.5%1.5%
Jun 202641.8%20.7%25.1%11.3%1.2%
Jul 202644.2%19.8%24.1%10.8%1.2%
Aug 202638.2%24.6%24.6%11.1%1.4%
Sep 202634.7%27%27%9.9%1.3%

This month’s ranking, September 2026

  1. 1.Hismile

    34.7%

    Held 1st. 142K estimated branded searches, -17.2% vs prior month. Share -3.5 points.

  2. 2.Colgate Optic White

    27%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.Opalescence

    27%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +2.4 points.

  4. 4.Crest 3D White

    9.9%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Snow

    1.3%

    Held 5th. 5.4K estimated branded searches, -14.5% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among teeth whitening brands worldwide?

In September 2026, Hismile was the most searched among teeth whitening brands worldwide, with an estimated 142K branded searches and 34.7% estimated Share of Search within this set. Colgate Optic White is in 2nd place, 7.7 percentage points behind at 27% Share of Search.

Global teeth whitening brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hismile42.8% → 34.7%57.6%Nov 202534.7%Sep 20261st
Colgate Optic White18.1% → 27%27%Sep 202613.4%Nov 20253rd → 2nd
Opalescence26.9% → 27%27%Sep 202619.8%Nov 20252nd → 3rd
Crest 3D White9.9%11.5%May 20267.3%Nov 20254th
Snow2.3% → 1.3%2.6%Dec 20251.2%Jul 20265th

Each finding as a sentence

  • Across the 12 months ending September 2026, Hismile’s estimated Share of Search among teeth whitening brands worldwide decreased from 42.8% to 34.7%.
  • Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide increased from 18.1% to 27%.
  • Across the 12 months ending September 2026, Snow’s estimated Share of Search among teeth whitening brands worldwide decreased from 2.3% to 1.3%.
  • Across the 12 months ending September 2026, Hismile’s estimated Share of Search among teeth whitening brands worldwide peaked at 57.6% in November 2025 and was lowest at 34.7% in September 2026.
  • Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide peaked at 27% in September 2026 and was lowest at 13.4% in November 2025.
  • Across the 12 months ending September 2026, Opalescence’s estimated Share of Search among teeth whitening brands worldwide peaked at 27% in September 2026 and was lowest at 19.8% in November 2025.
  • Across the 12 months ending September 2026, Crest 3D White’s estimated Share of Search among teeth whitening brands worldwide peaked at 11.5% in May 2026 and was lowest at 7.3% in November 2025.
  • Across the 12 months ending September 2026, Snow’s estimated Share of Search among teeth whitening brands worldwide peaked at 2.6% in December 2025 and was lowest at 1.2% in July 2026.
  • Across the 12 months ending September 2026, Colgate Optic White rose from 3rd to 2nd among teeth whitening brands worldwide.
  • Across the 12 months ending September 2026, Opalescence fell from 2nd to 3rd among teeth whitening brands worldwide.
  • Across the 12 months ending September 2026, Crest 3D White held steady: its estimated Share of Search among teeth whitening brands worldwide moved less than 0.5 percentage points.

How did search popularity change for teeth whitening brands worldwide in September 2026?

  1. In September 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%.

  2. In September 2026, Opalescence gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%.

  3. In September 2026, Hismile lost estimated Share of Search among teeth whitening brands worldwide, from 38.2% to 34.7%.

  4. In September 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands worldwide, from 11.1% to 9.9%.

  5. Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.

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