Brandwave

How popular isColgate Optic White in search?

In September 2026, there were an estimated 110K branded searches for Colgate Optic White worldwide which is up 48.6% over the last 12 months. Colgate Optic White holds 5.3% estimated Share of Search among teeth whitening brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Snow72.3%
  2. Smile Dental7.9%
  3. Hismile6.8%
  4. Colgate Optic White5.3%
  5. Opalescence5.3%
  6. Crest 3D White1.9%
  7. Lumino The Dentists0.48%
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Which teeth whitening brands compete with Colgate Optic White?

Colgate Optic White against teeth whitening brands worldwide, by month

Share of Search by month for Snow, Smile Dental, Hismile, Colgate Optic White, Opalescence. The figures are in the table below the chart.

View monthly share of search table
MonthSnowSmile DentalHismileColgate Optic WhiteOpalescenceCrest 3D WhiteLumino The Dentists
Oct 202572.4%7.9%8.4%3.6%5.3%1.9%0.48%
Nov 202575.8%5.6%10.8%2.5%3.7%1.4%0.27%
Dec 202581.1%4.9%7.2%2.2%3.2%1.2%0.19%
Jan 202686.3%3.5%4.8%1.9%2.3%1%0.21%
Feb 202675.3%6.8%8.5%3%4.5%1.7%0.33%
Mar 202663.7%8.6%13.6%4.7%5.7%3.1%0.51%
Apr 202656.7%11.3%14.3%6.2%7.5%3.4%0.68%
May 202653%12.9%13.7%7.1%8.6%3.9%0.77%
Jun 202642.8%15.5%17.2%8.5%10.4%4.7%0.93%
Jul 202642%15.3%18.7%8.4%10.2%4.6%0.92%
Aug 202657.4%11.4%11.8%7.6%7.6%3.4%0.69%
Sep 202672.3%7.9%6.8%5.3%5.3%1.9%0.48%

  1. 1.Snow

    72.3%

    Held 1st. 1.5M estimated branded searches, +81.6% vs prior month. Share +14.9 points.

  2. 2.Smile Dental

    7.9%

    Moved from 3rd to 2nd. 165K estimated branded searches, 0% vs prior month. Share -3.5 points.

  3. 3.Hismile

    6.8%

    Moved from 2nd to 3rd. 142K estimated branded searches, -17.2% vs prior month. Share -5 points.

  4. 4.Colgate Optic White

    5.3%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share -2.3 points.

  5. 5.Opalescence

    5.3%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -2.3 points.

  6. 6.Crest 3D White

    1.9%

    Held 6th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  7. 7.Lumino The Dentists

    0.48%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Colgate Optic White and its closest rivals

Every comparison with Colgate Optic White

How has branded search demand for Colgate Optic White changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Colgate Optic White worldwide rose from 74K to 110K.
  • Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide increased from 3.6% to 5.3%.
  • Across the 12 months ending September 2026, Colgate Optic White’s estimated Share of Search among teeth whitening brands worldwide peaked at 8.5% in June 2026 and was lowest at 1.9% in January 2026.
  • Across the 12 months ending September 2026, Colgate Optic White rose from 5th to 4th among teeth whitening brands worldwide.

How did search popularity change for teeth whitening brands worldwide in September 2026?

  1. In September 2026, Snow gained estimated Share of Search among teeth whitening brands worldwide, from 57.4% to 72.3%.

  2. In September 2026, Hismile lost estimated Share of Search among teeth whitening brands worldwide, from 11.8% to 6.8%.

  3. In September 2026, Smile Dental lost estimated Share of Search among teeth whitening brands worldwide, from 11.4% to 7.9%.

  4. In September 2026, Colgate Optic White lost estimated Share of Search among teeth whitening brands worldwide, from 7.6% to 5.3%.

  5. In September 2026, Opalescence lost estimated Share of Search among teeth whitening brands worldwide, from 7.6% to 5.3%.

  6. In September 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands worldwide, from 3.4% to 1.9%.

Where does Colgate Optic White compete?

Colgate Optic White is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Whitening Kit brands4th of 54.3%Show ranking
Teeth whitening brands4th of 75.3%Shown above

How is Colgate Optic White measured?

Brandwave collects information about searches that people make online using Colgate Optic White’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • colgate optic white

How the Brand Demand Index is measured

Who owns Colgate Optic White?

Colgate Optic White is owned by Colgate. Brandwave also tracks Colgate, owned by the same company, worldwide.

Do you work for Colgate Optic White? To request corrections or removal please contact us via our support page and we will be happy to assist.

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